Factors Influencing the Use of Internet of Things (IOT) in Grocery Shopping in Pune

With self-driving cars, virtual assistants and smart carts helping consumers buy products, to fully automated hotels having few or no staff present in them, the world is spurting up with the Internet of things (IOT) technology in full swing. This paper attempted to detect the factors influencing the use of IOT in consumers buying grocery in Pune. The study was conducted as compared to five factors influencing the usage of IOT while shopping that is engagement, availability of variety, self-service, real time data availability and product quality information. Data was collected from 260 respondents residing in Pune by means of an online survey. The research shows that amongst the five factors “engagement” was the highest valued factor with a variance of 19.176%, followed by product quality information, self-service, real time data availability and availability of variety all in decreasing order of variance. The findings of this study aim to contribute the vital stats to the companies who are working on researching, designing and preparing product which are a constituent of IOT and retailers who are planning to enhance their customer and market reach strategy.