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Turning Red Ocean More Red:Impact of Entry of Reliance Jio in Hyper-Competitive Indian Telecommunication Industry
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The case is focused on the entry of Reliance Jio Infocomm, the telecom subsidiary of Reliance Industries Limited (RIL), the largest business conglomerate in India. Reliance Jio entered the Indian market with an introductory offer with free voice and data services keeping in mind the price-sensitive Indian customers. The already hyper-competitive telecom market of India was bleeding due to excessive price war. The new entrant was further intensifying the price war. The case provides an excellent opportunity to discuss the entry strategies and how should the existing players focus on ensuring their financials done dive south.
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- http://www.thehindu.com/business/Industry/will-match-reliance-jio-tariffbytariff-saysbsnl/article9076272.ece. Accessed April 16, 2017
- Ambani-kicks-off-Reliance-Jio-services-at-company-AGM.html. Accessed April 16, 2017
- Care Ratings, Telecom Sector Update, September 19, 2016
- Chairman, RIL Address during RIL AGM, September 1, 2016
- ET Bureau, Airtel-Rel Jio War to Spell Bonanza for Broadband Customer Also, Economic Times, May 18, 2017
- Financial Express (2016). “Reliance Jio 4G Plans Impact: Vodafone Now Offers 20GB Data for Rs. 998 in Gujarat, ‘' 3 September, http://www.financialexpress.com/industry/companies/reliance-jio-4g-plansimpact-vodafone-now-offers-20gb-data-for-rs-998-in-gujarat/366056/. Accessed April 16, 2017
- IBEF, Telecom Sector Report, April 2017
- IBEF, Telecom Sector Report, April 2017
- ibid
- ibid
- ibid
- ibid
- Khanna, S. & Pathak, K. (2016). “Reliance Jio Sends a Message to Rivals: It's War,” 2
- Kim, W. C. & Mauborgne, R. (2004). Blue Ocean Strategy. Harvard Business Review. October
- Law, V. (2002). Cell Shock, India Today, Dec 30, 2002 Issue
- Manghat, S., Telecom Industry May As Well Put Money In A Bank And Play Golf: Sunil Mittal, Bloomberg, Qunit, https://www.bloombergquint.com/markets/2017/05/23/sensex-nifty-nse-bse-stocks-markets-earnings-results-uk-trump-asia-blast-manchester. Accessed on April 10, 2017
- Mint Report, Reliance Jio impact: Airtel's Q3 results are bad enough, but Idea's could be much worse, Jan 24, 2017
- Press Trust of India (2016). “Will Match Reliance Jio 'Tariff-by-Tariff,' Says BSNL,” 6 September
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- Sengupta, D. (2017). Telcos aim to grow revenue pie with enterprise solutions, Economic Times, May 23, 2017 September, LiveMint, http://www.livemint.com/Companies/D4leWGTopPio6OYUQg2CEP/Mukesh-
- TRAI, The Indian Telecom Services Performance Indicators, July-Sep 2016
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