Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Evaluating the Change in Perceptual Pattern towards Destination Wedding Events:A Mix-Method Study for Post COVID-19 Scenario


Affiliations
1 Research Scholar, Seacom Skills University, Bolpur, West Bengal, India
2 Assistant Professor, Amity Institute of Information Technology, Amity University, Bailey Road, Rupaspur, Raja Bazar, Kaliket Nagar, Patna, Bihar - 801503, India
     

   Subscribe/Renew Journal


The Covid-19 pandemic has, along with recession, led to fears of an imminent economic crisis. The nations around the globe have implemented lockdown and selfquarantine measures to prevent COVID 19 from spreading. The entire period of lockdown and other allied measures of social distancing have brought safety to people but with a sharp decline in the Economy. In an advancing situation of pandemic, when it is unpredictable about its prolonged effect, there is an increasing stress on the individual, society and legislative bodies. This situation has led to various Socio-Economic repercussions across the globe. In lieu of such situation, the economic crisis has impacted almost every facets of industry with tourism and hospitaly being impacted massively. The tourism industry have suffered a loss of 850 million to 1.1 billion international tourists since the pandemic of Covid19. In such situations the tourism industry should operationalize and optimise their service facilities without compromising the customer satisfaction. This investigation have explored the perceptions of the consumer and its relevant changes in their demand pattern from the destination wedding planners after the emergence of Covid19 pandemic. An mix method research design of Embedded sequential technique have been followed to extract the factors affecting the perception of the consumer about the destination wedding events after the Covid19 scenario. The implied findings of the research will help the event planners and destination wedding agencies to rationalise their service delivery with relevant changes in consumer perception after COVID 19.

Keywords

Destination Wedding, Tourism, Economy, Perception, Mix Method, COVID 19.
User
Subscription Login to verify subscription
Notifications
Font Size

  • Resilient Leadership Responding to COVID-19 | Deloitte Insights [Internet]. [Cited on March 20, 2020].
  • Available from: https://www2.deloitte.com/global/en/insights/economy/covid-19/heart-of-resilient-leadership-responding-to-covid-19.html
  • Marriott Furloughs Tens of Thousands of Employees due to Coronavirus [Internet]. USA Today. [Cited on March 20, 2020]. Available from: https://www.usatoday.com/story/money/2020/03/17/marriott-furloughs-layoffs-coronaviruscovid-19/5068070002/
  • Hotels Chains Maneuver to Deal With Coronavirus Gut Punch [Internet]. Skift. [Cited on March 20, 2020]. Available from: https://skift.com/2020/03/18/hotels-chains-maneuver-to-dealwith-coronavirus-gut-punch/
  • This is how Coronavirus Affect the Travel and Tourism Industry[Internet].World Economic Forum [Cited on March 20, 2020].Available from://https://www.werforum.org/agenda/2020/03/world-travel-coronavirus-covid19jobs-pandemic tourism-aviation/
  • Amy. European Tourism Sector Demands Urgent Supportive Measures to Reduce Devastating Impact of COVID-19 [Internet]. Hotel-Online. [Cited on March 20, 2020]. Available from: https://www.hotel-online.com/press_releases/release/european-tourism-sectordemands-urgent-supportive-measures-to-reduce-devastating-impact-of-covid-19/
  • Baker, D.A. and Crompton, J.L.(2000). Quality, Satisfaction and Behavioral Intentions. Annals of Tourism Research 27 (3), 785–804.
  • Blancas, F.J., Lozano-Oyola, M. and González, M. (2015). A European Sustainable Tourism Labels Proposal using a Composite Indicator. Environ. Impact Assess. Rev. 54, 39–54.
  • UNWTO (2018). UN Tourism Highlights 2018 Edition. https://www.e-unwto.org/doi/book/10.18111/9789284419876, Accessed date: 31 July 2019.
  • Baker, D.A. and Crompton, J.L. (2000). Quality, Satisfaction and Behavioral Intentions. Annals of Tourism Research, 27, 785-804.http://dx.doi.org/10.1016/S0160-7383(99)00108-5
  • Schumann, F.R., and Amando, C. (2010). Japanese Overseas Weddings in Guam: A Case Study of Guam’s First Hotel Wedding Chapel. South Asian Journal of Tourism and Heritage, Vol. 3(1), P. 1-25.

Abstract Views: 794

PDF Views: 3




  • Evaluating the Change in Perceptual Pattern towards Destination Wedding Events:A Mix-Method Study for Post COVID-19 Scenario

Abstract Views: 794  |  PDF Views: 3

Authors

Bikram Prasad
Research Scholar, Seacom Skills University, Bolpur, West Bengal, India
Indrajit Ghosal
Assistant Professor, Amity Institute of Information Technology, Amity University, Bailey Road, Rupaspur, Raja Bazar, Kaliket Nagar, Patna, Bihar - 801503, India

Abstract


The Covid-19 pandemic has, along with recession, led to fears of an imminent economic crisis. The nations around the globe have implemented lockdown and selfquarantine measures to prevent COVID 19 from spreading. The entire period of lockdown and other allied measures of social distancing have brought safety to people but with a sharp decline in the Economy. In an advancing situation of pandemic, when it is unpredictable about its prolonged effect, there is an increasing stress on the individual, society and legislative bodies. This situation has led to various Socio-Economic repercussions across the globe. In lieu of such situation, the economic crisis has impacted almost every facets of industry with tourism and hospitaly being impacted massively. The tourism industry have suffered a loss of 850 million to 1.1 billion international tourists since the pandemic of Covid19. In such situations the tourism industry should operationalize and optimise their service facilities without compromising the customer satisfaction. This investigation have explored the perceptions of the consumer and its relevant changes in their demand pattern from the destination wedding planners after the emergence of Covid19 pandemic. An mix method research design of Embedded sequential technique have been followed to extract the factors affecting the perception of the consumer about the destination wedding events after the Covid19 scenario. The implied findings of the research will help the event planners and destination wedding agencies to rationalise their service delivery with relevant changes in consumer perception after COVID 19.

Keywords


Destination Wedding, Tourism, Economy, Perception, Mix Method, COVID 19.

References





DOI: https://doi.org/10.22552/jijmr%2F2020%2Fv6%2Fi1%2F195906