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Political Marketing and Start-Ups
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Political marketing is the process by which political candidates and their ideas are directed at voters in order to satisfy their potential needs and thus gain their support for the candidate and ideas in question. Political marketing agencies focus on 360-degree communication for candidates and included three verticals: Content Development, Medium and Event. This paper deals with the start-ups engagement in political marketing and ethical concerns and how social media can be used for political marketing.
Keywords
Political Marketing, Start-Ups, 360 Degree Marketing Approach.
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