Jaipuria International Journal of Management Research

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Communication, Entrepreneurship Education and Social Media in the Era of Post-Truth: Analyzing Challenges for Holistic Progression


Affiliations
1 Assistant Professor Management, Department of Accounting and Finance, School of Business and Management Studies Central University of Himachal Pradesh, Dharamshala, India
2 Professor, Department of English, School of Languages, Central University of Himachal Pradesh, Dharamshala, India
     

   Subscribe/Renew Journal


Purpose: This paper attempts to perspectivize various dimensions of communication, entrepreneurship education and social media for effective business communication especially in the era of post-truth for holistic progression of the economy, individuals, leaders, entrepreneurs and managers. Communication as a means to connect with the world has gained relevance in recent years owing to the advent of various communication technologies and digital tools to revolutionize the way we think and plan about business and do it. Thus, communication can take various forms nowadays as it can be visual, available on social media, and oral alongside being written. For ensuring success of sustainable products in the market several types of communication is required. It can be related to green products, ecofriendly policies, water conservation, better work facilities at workplace, and empathetic attitude of the management towards its workers/ employees. Entrepreneurship education seeks to provide students with the knowledge, skills and motivation to encourage entrepreneurial success in a variety of settings. Despite the fact that entrepreneurship education can bring about important societal changes, its successfulimplementation remains a challenge even today. The post-truth scenario is a new challenge for businesses today as it surrounds us in the form of deception, fake news, propaganda and lies. This paper argues how authentic, genuine and ethical communication can overcome this post-truth phenomenon which has been vitiating all arenas of human activities today. Social media has a very serious role to play in its eradication as false information and fake news have been causing havoc in all walks of life today.

Methodology: This paper is qualitative and seeks to avail of secondary data to substantiate our conceptual perspectives.

Findings: This study suggests that we need to realize the importance of effective and ethical communication and entrepreneurship education which must not remain a farfetched dream from the viewpoint of its implementation to attain holistic growth of our economy through flourishing businesses. Moreover, the menace of posttruth also needs to be dealt with stringently as it has vitiated business as well as political environments grievously.


Keywords

Communication, Entrepreneurship Education, Social Media, Post-Truth, Holistic Progression.
User
Subscription Login to verify subscription
Notifications
Font Size

  • Ardichvili, A., Mitchell, J. A., & Jondle, D. (2009). Characteristics of Ethical Business Cultures. Journal of business ethics, 85(4), 445-451.

  • Day, L. A. (2005). Ethics in Media Communications: Cases and controversies. Cengage Learning.

  • Tsimonis, G., & Dimitriadis, S. (2014). Brand Strategies in Social Media. Marketing Intelligence & Planning.

  • Palmer, A., & Koenig-Lewis, N. (2009). An Experiential, Social Network-based Approach to Direct Marketing. Direct Marketing: An International Journal.

  • Williams, J., & Chinn, S. J. (2010). Meeting Relationship-Marketing Goals through Social Media: A Conceptual Model for Sport Marketers. International Journal of Sport Communication, 3(4), 422-437.

  • Ashford, S. J., & Cummings, L. L. (1983). Feedback as an Individual Resource: Personal Strategies of Creating Information. Organizational Behavior and Human Performance, 32(3), 370-398.

  • Schein, E. H. (1993). On Dialogue, Culture, and Organizational Learning. Organizational Dynamics, 22(2), 40-51.

  • Duffy, B. E., & Hund, E. (2015). "Having it all" on Social Media: Entrepreneurial Femininity and Self-Branding among Fashion Bloggers. Social Media+ Society, 1(2), 2056305115604337.

  • Neti, S. (2011). Social Media and its Role in Marketing. International Journal of Enterprise Computing and Business Systems, 1(2), 1-15.

  • Downs, C. W., & Adrian, A. D. (2012). Assessing Organizational Communication: Strategic Communication Audits. Guilford Press.

  • Ciborra, C. U. (1992). From Thinking to Tinkering: The Grassischolar_mains of Strategic Information Systems. The Information Society, 8(4), 297-309.

  • Gascoigne, T., & Metcalfe, J. (1997). Incentives and Impediments to Scientists Communicating through the Media. Science Communication, 18(3), 265-282.

  • Grégoire, Y., Salle, A., & Tripp, T. M. (2015). Managing Social Media Crises with your Customers: The Good, the Bad, and the Ugly. Business Horizons, 58(2), 173-182.

  • McWilliam, G. (2000). Building Stronger Brands through Online Communities. MIT Sloan Management Review, 41(3), 43

  • Harris, L., & Rae, A. (2011). Building a Personal Brand through Social Networking. Journal of Business Strategy.

  • McCabe, D. L., Trevino, L. K., & Butterfield, K. D. (1996). The Influence of Collegiate and Corporate Codes of Conduct on Ethics-related Behavior in the Workplace. Business Ethics Quarterly, 461-476.

  • Norris, G., & O'Dwyer, B. (2004). Motivating Socially Responsive Decision Making: The Operation of Management Controls in a Socially Responsive Organisation. The British Accounting Review, 36(2), 173-196.

  • Öberseder, M., Schlegelmilch, B. B., & Murphy, P. E. (2013). CSR Practices and Consumer Perceptions. Journal of Business Research, 66(10), 1839-1851.

  • Miller, K. I. (2007). Compassionate Communication in the Workplace: Exploring Processes of Noticing, Connecting, and Responding. Journal of Applied Communication Research, 35(3), 223-245.

  • Shojaee, S., & Azman, A. B. (2013). An Evaluation of Factors Affecting Brand Awareness in the Context of Social Media in Malaysia. Asian social science, 9(17), 72.

  • Mahieu, R. (2006). Agents of Change and Policies of Scale: a Policy Study of Entrepreneurship and Enterprise in Education (Doctoral dissertation, Svenska och samhällsvetenskapliga ämnen).

  • Shane, S., & Venkataraman, S. (2007). The Promise of Entrepreneurship as a Field of Research. In Entrepreneurship (pp. 171-184). Springer, Berlin, Heidelberg.

  • Gartner, W. B. (1990). What are We Talking About When We Talk about Entrepreneurship?. Journal of Business venturing, 5(1), 15-28.

  • Cortés, C., Ferrer, D., & Tarres, F. P. (2018). Entrepreneurial Leadership.

  • Gianesini, G., Cubico, S., Favretto, G., & Leitão, J. (2018). Entrepreneurial Competences: Comparing and Contrasting Models and Taxonomies. In Entrepreneurship and the Industry Life Cycle (pp. 13-32). Springer, Cham.

  • Kuratko, D. F. (2005). The Emergence of Entrepreneurship Education: Development, Trends, and Challenges. Entrepreneurship Theory and Practice, 29(5), 577-597.

  • Peterman, N. E., & Kennedy, J. (2003). Enterprise Education: Influencing Students' Perceptions of Entrepreneurship. Entrepreneurship Theory and Practice, 28(2), 129-144.

  • Vesper, K. H., & Gartner, W. B. (1997). Measuring Progress in Entrepreneurship Education. Journal of Business venturing, 12(5), 403-421.

  • Gorman, G., Hanlon, D., & King, W. (1997). Some Research Perspectives on Entrepreneurship Education, Enterprise Education and Education for Small Business Management: A Ten-Year Literature Review. International Small Business Journal, 15(3), 56-77.

  • Kirby, D. A. (2004). Entrepreneurship Education: Can Business Schools Meet the Challenge?. Education+ Training, 46(8/9), 510-519.

  • Oosterbeek, H., Van Praag, M., & Ijsselstein, A. (2010). The Impact of Entrepreneurship Education on Entrepreneurship Skills and Motivation. European Economic Review, 54(3), 442-454.

  • Honig, B. (2004). Entrepreneurship Education: Toward a Model of Contingency-based Business Planning. Academy of Management Learning & Education, 3(3), 258-273.

  • Pittaway, L., & Cope, J. (2007). Entrepreneurship Education: A Systematic Review of the Evidence. International small business Journal, 25(5), 479-510.

  • Henry, C., Hill, F., & Leitch, C. (2005). Entrepreneurship Education and Training: Can Entrepreneurship be Taught? Part I. Education+ Training, 47(2), 98-111.

  • Gürol, Y., & Atsan, N. (2006). Entrepreneurial Characteristics amongst University Students: Some Insights for Entrepreneurship Education and Training in Turkey. Education+ Training, 48(1), 25-38.

  • Von Graevenitz, G., Harhoff, D., & Weber, R. (2010). The Effects of Entrepreneurship Education. Journal of Economic Behavior & Organization, 76(1), 90-112.

  • Samwel Mwasalwiba, E. (2010). Entrepreneurship Education: A Review of its Objectives, Teaching Methods, and Impact Indicators. Education+ Training, 52(1), 20-47.


Abstract Views: 496

PDF Views: 2




  • Communication, Entrepreneurship Education and Social Media in the Era of Post-Truth: Analyzing Challenges for Holistic Progression

Abstract Views: 496  |  PDF Views: 2

Authors

Manpreet Arora
Assistant Professor Management, Department of Accounting and Finance, School of Business and Management Studies Central University of Himachal Pradesh, Dharamshala, India
Roshan Lal Sharma
Professor, Department of English, School of Languages, Central University of Himachal Pradesh, Dharamshala, India

Abstract


Purpose: This paper attempts to perspectivize various dimensions of communication, entrepreneurship education and social media for effective business communication especially in the era of post-truth for holistic progression of the economy, individuals, leaders, entrepreneurs and managers. Communication as a means to connect with the world has gained relevance in recent years owing to the advent of various communication technologies and digital tools to revolutionize the way we think and plan about business and do it. Thus, communication can take various forms nowadays as it can be visual, available on social media, and oral alongside being written. For ensuring success of sustainable products in the market several types of communication is required. It can be related to green products, ecofriendly policies, water conservation, better work facilities at workplace, and empathetic attitude of the management towards its workers/ employees. Entrepreneurship education seeks to provide students with the knowledge, skills and motivation to encourage entrepreneurial success in a variety of settings. Despite the fact that entrepreneurship education can bring about important societal changes, its successfulimplementation remains a challenge even today. The post-truth scenario is a new challenge for businesses today as it surrounds us in the form of deception, fake news, propaganda and lies. This paper argues how authentic, genuine and ethical communication can overcome this post-truth phenomenon which has been vitiating all arenas of human activities today. Social media has a very serious role to play in its eradication as false information and fake news have been causing havoc in all walks of life today.

Methodology: This paper is qualitative and seeks to avail of secondary data to substantiate our conceptual perspectives.

Findings: This study suggests that we need to realize the importance of effective and ethical communication and entrepreneurship education which must not remain a farfetched dream from the viewpoint of its implementation to attain holistic growth of our economy through flourishing businesses. Moreover, the menace of posttruth also needs to be dealt with stringently as it has vitiated business as well as political environments grievously.


Keywords


Communication, Entrepreneurship Education, Social Media, Post-Truth, Holistic Progression.

References





DOI: https://doi.org/10.22552/jijmr%2F2021%2Fv7%2Fi2%2F210612