Vol 2, No 1 (2016)

Table of Contents

Vol 2, No 1 (2016)

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Articles

On the New Media and Marketing Communications in Turkey:An Analysis of Theses and Dissertations
Figen Ebren
DOI:10.22552/jijmr/2016/v2/i1/121399 ,  Vol 2, No 1 (2016), Pagination: 3-12
ABSTRACT |  PDF     Abstract Views: 485  |  PDF Views: 3
Consumer Perception and Attitude towards 'Product Placement' in India
Punam Mishra
DOI:10.22552/jijmr/2016/v2/i1/121408 ,  Vol 2, No 1 (2016), Pagination: 13-23
ABSTRACT |  PDF     Abstract Views: 654  |  PDF Views: 1
Measures of Bank Growth-An Indian Perspective
Dilpreet Singh, Namrata Sandhu
DOI:10.22552/jijmr/2016/v2/i1/121425 ,  Vol 2, No 1 (2016), Pagination: 24-37
ABSTRACT |  PDF     Abstract Views: 495  |  PDF Views: 0
Influence of Situational Factors on Snack Food Purchase Decision in Eateries of Puducherry
M. Gnanasundari, T. Frank Sunil Justus, A. John William Felix John William Felix
DOI:10.22552/jijmr/2016/v2/i1/121427 ,  Vol 2, No 1 (2016), Pagination: 38-45
ABSTRACT |  PDF     Abstract Views: 481  |  PDF Views: 0
Impact of Facebook Usage on Macau's People Aged 45 and Above:Implications for Marketers, Social Workers and Policy Makers
Chun Sing Yung
DOI:10.22552/jijmr/2016/v2/i1/121436 ,  Vol 2, No 1 (2016), Pagination: 46-54
ABSTRACT |  PDF     Abstract Views: 497  |  PDF Views: 1
Evaluation of Burnout as an Impediment to Academic Organizations in Punjab
Poonamjot Kaur Sidhu
DOI:10.22552/jijmr/2016/v2/i1/121455 ,  Vol 2, No 1 (2016), Pagination: 55-62
ABSTRACT |  PDF     Abstract Views: 432  |  PDF Views: 0
Strategy for Providing Adequate and Timely Credit to Micro & Small Enterprises (MSES) by Banks & Financial Institutions
Sada Bihari Sahu
DOI:10.22552/jijmr/2016/v2/i1/121460 ,  Vol 2, No 1 (2016), Pagination: 63-69
ABSTRACT |  PDF     Abstract Views: 418  |  PDF Views: 0
Applying EI in Marketing Exchanges:An Approach towards Optimizing Sales Performance
Deepika S. Joshi, Anshu Chauhan
DOI:10.22552/jijmr/2016/v2/i1/121465 ,  Vol 2, No 1 (2016), Pagination: 70-75
ABSTRACT |  PDF     Abstract Views: 568  |  PDF Views: 0
Determinants for Selecting FMCG Products with Special Emphasis on Cosmetics and Toiletries Segment
Soumya Mukherjee, Mrinal Kanti Das
DOI:10.22552/jijmr/2016/v2/i1/121469 ,  Vol 2, No 1 (2016), Pagination: 76-82
ABSTRACT |  PDF     Abstract Views: 487  |  PDF Views: 0
Entrepreneurship Culture among Mishing Community of Majuli Subdivision of Jorhat District of Assam (India)-An Assessment
Kamal Kanti Das
DOI:10.22552/jijmr/2016/v2/i1/121479 ,  Vol 2, No 1 (2016), Pagination: 83-88
ABSTRACT |  PDF     Abstract Views: 435  |  PDF Views: 0
Scope of Multinational Firms of India in Overseas Market:An Analysis of Outward Foreign Direct Investment
Rakesh Kumar
DOI:10.22552/jijmr/2016/v2/i1/121484 ,  Vol 2, No 1 (2016), Pagination: 89-95
ABSTRACT |  PDF     Abstract Views: 450  |  PDF Views: 0

Case Study

Leadership in Turbulent Times
Charu Chaudhry, Anusha Agrwaal
DOI:10.22552/jijmr/2016/v2/i1/121486 ,  Vol 2, No 1 (2016), Pagination: 96-98
ABSTRACT |  PDF     Abstract Views: 426  |  PDF Views: 2

Book Review

Corporate Chanakya:Successful Management the Chanakya Way by Radhakrishnan Pillai
Navodita Pande
DOI:10.22552/jijmr/2016/v2/i1/121487 ,  Vol 2, No 1 (2016), Pagination: 99-100
ABSTRACT |  PDF     Abstract Views: 498  |  PDF Views: 2