Table of Contents
Vol 2, No 1 (2016)
Open Access
Subscription Access
Articles
On the New Media and Marketing Communications in Turkey:An Analysis of Theses and Dissertations | ||
Figen Ebren | ||
DOI:10.22552/jijmr/2016/v2/i1/121399 , Vol 2, No 1 (2016), Pagination: 3-12 | ||
ABSTRACT | PDF | Abstract Views: 485 | PDF Views: 3 |
Consumer Perception and Attitude towards 'Product Placement' in India | ||
Punam Mishra | ||
DOI:10.22552/jijmr/2016/v2/i1/121408 , Vol 2, No 1 (2016), Pagination: 13-23 | ||
ABSTRACT | PDF | Abstract Views: 654 | PDF Views: 1 |
Measures of Bank Growth-An Indian Perspective | ||
Dilpreet Singh, Namrata Sandhu | ||
DOI:10.22552/jijmr/2016/v2/i1/121425 , Vol 2, No 1 (2016), Pagination: 24-37 | ||
ABSTRACT | PDF | Abstract Views: 495 | PDF Views: 0 |
Influence of Situational Factors on Snack Food Purchase Decision in Eateries of Puducherry | ||
M. Gnanasundari, T. Frank Sunil Justus, A. John William Felix John William Felix | ||
DOI:10.22552/jijmr/2016/v2/i1/121427 , Vol 2, No 1 (2016), Pagination: 38-45 | ||
ABSTRACT | PDF | Abstract Views: 481 | PDF Views: 0 |
Impact of Facebook Usage on Macau's People Aged 45 and Above:Implications for Marketers, Social Workers and Policy Makers | ||
Chun Sing Yung | ||
DOI:10.22552/jijmr/2016/v2/i1/121436 , Vol 2, No 1 (2016), Pagination: 46-54 | ||
ABSTRACT | PDF | Abstract Views: 497 | PDF Views: 1 |
Evaluation of Burnout as an Impediment to Academic Organizations in Punjab | ||
Poonamjot Kaur Sidhu | ||
DOI:10.22552/jijmr/2016/v2/i1/121455 , Vol 2, No 1 (2016), Pagination: 55-62 | ||
ABSTRACT | PDF | Abstract Views: 432 | PDF Views: 0 |
Strategy for Providing Adequate and Timely Credit to Micro & Small Enterprises (MSES) by Banks & Financial Institutions | ||
Sada Bihari Sahu | ||
DOI:10.22552/jijmr/2016/v2/i1/121460 , Vol 2, No 1 (2016), Pagination: 63-69 | ||
ABSTRACT | PDF | Abstract Views: 418 | PDF Views: 0 |
Applying EI in Marketing Exchanges:An Approach towards Optimizing Sales Performance | ||
Deepika S. Joshi, Anshu Chauhan | ||
DOI:10.22552/jijmr/2016/v2/i1/121465 , Vol 2, No 1 (2016), Pagination: 70-75 | ||
ABSTRACT | PDF | Abstract Views: 568 | PDF Views: 0 |
Determinants for Selecting FMCG Products with Special Emphasis on Cosmetics and Toiletries Segment | ||
Soumya Mukherjee, Mrinal Kanti Das | ||
DOI:10.22552/jijmr/2016/v2/i1/121469 , Vol 2, No 1 (2016), Pagination: 76-82 | ||
ABSTRACT | PDF | Abstract Views: 487 | PDF Views: 0 |
Entrepreneurship Culture among Mishing Community of Majuli Subdivision of Jorhat District of Assam (India)-An Assessment | ||
Kamal Kanti Das | ||
DOI:10.22552/jijmr/2016/v2/i1/121479 , Vol 2, No 1 (2016), Pagination: 83-88 | ||
ABSTRACT | PDF | Abstract Views: 435 | PDF Views: 0 |
Scope of Multinational Firms of India in Overseas Market:An Analysis of Outward Foreign Direct Investment | ||
Rakesh Kumar | ||
DOI:10.22552/jijmr/2016/v2/i1/121484 , Vol 2, No 1 (2016), Pagination: 89-95 | ||
ABSTRACT | PDF | Abstract Views: 450 | PDF Views: 0 |
Case Study
Leadership in Turbulent Times | ||
Charu Chaudhry, Anusha Agrwaal | ||
DOI:10.22552/jijmr/2016/v2/i1/121486 , Vol 2, No 1 (2016), Pagination: 96-98 | ||
ABSTRACT | PDF | Abstract Views: 426 | PDF Views: 2 |
Book Review
Corporate Chanakya:Successful Management the Chanakya Way by Radhakrishnan Pillai | ||
Navodita Pande | ||
DOI:10.22552/jijmr/2016/v2/i1/121487 , Vol 2, No 1 (2016), Pagination: 99-100 | ||
ABSTRACT | PDF | Abstract Views: 498 | PDF Views: 2 |