Table of Contents
Vol 2, No 1 (2016)
Open Access
Subscription Access
Articles
| On the New Media and Marketing Communications in Turkey:An Analysis of Theses and Dissertations | ||
| Figen Ebren | ||
| DOI:10.22552/jijmr/2016/v2/i1/121399 , Vol 2, No 1 (2016), Pagination: 3-12 | ||
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| Consumer Perception and Attitude towards 'Product Placement' in India | ||
| Punam Mishra | ||
| DOI:10.22552/jijmr/2016/v2/i1/121408 , Vol 2, No 1 (2016), Pagination: 13-23 | ||
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| Measures of Bank Growth-An Indian Perspective | ||
| Dilpreet Singh, Namrata Sandhu | ||
| DOI:10.22552/jijmr/2016/v2/i1/121425 , Vol 2, No 1 (2016), Pagination: 24-37 | ||
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| Influence of Situational Factors on Snack Food Purchase Decision in Eateries of Puducherry | ||
| M. Gnanasundari, T. Frank Sunil Justus, A. John William Felix John William Felix | ||
| DOI:10.22552/jijmr/2016/v2/i1/121427 , Vol 2, No 1 (2016), Pagination: 38-45 | ||
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| Impact of Facebook Usage on Macau's People Aged 45 and Above:Implications for Marketers, Social Workers and Policy Makers | ||
| Chun Sing Yung | ||
| DOI:10.22552/jijmr/2016/v2/i1/121436 , Vol 2, No 1 (2016), Pagination: 46-54 | ||
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| Evaluation of Burnout as an Impediment to Academic Organizations in Punjab | ||
| Poonamjot Kaur Sidhu | ||
| DOI:10.22552/jijmr/2016/v2/i1/121455 , Vol 2, No 1 (2016), Pagination: 55-62 | ||
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| Strategy for Providing Adequate and Timely Credit to Micro & Small Enterprises (MSES) by Banks & Financial Institutions | ||
| Sada Bihari Sahu | ||
| DOI:10.22552/jijmr/2016/v2/i1/121460 , Vol 2, No 1 (2016), Pagination: 63-69 | ||
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| Applying EI in Marketing Exchanges:An Approach towards Optimizing Sales Performance | ||
| Deepika S. Joshi, Anshu Chauhan | ||
| DOI:10.22552/jijmr/2016/v2/i1/121465 , Vol 2, No 1 (2016), Pagination: 70-75 | ||
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| Determinants for Selecting FMCG Products with Special Emphasis on Cosmetics and Toiletries Segment | ||
| Soumya Mukherjee, Mrinal Kanti Das | ||
| DOI:10.22552/jijmr/2016/v2/i1/121469 , Vol 2, No 1 (2016), Pagination: 76-82 | ||
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| Entrepreneurship Culture among Mishing Community of Majuli Subdivision of Jorhat District of Assam (India)-An Assessment | ||
| Kamal Kanti Das | ||
| DOI:10.22552/jijmr/2016/v2/i1/121479 , Vol 2, No 1 (2016), Pagination: 83-88 | ||
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| Scope of Multinational Firms of India in Overseas Market:An Analysis of Outward Foreign Direct Investment | ||
| Rakesh Kumar | ||
| DOI:10.22552/jijmr/2016/v2/i1/121484 , Vol 2, No 1 (2016), Pagination: 89-95 | ||
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Case Study
| Leadership in Turbulent Times | ||
| Charu Chaudhry, Anusha Agrwaal | ||
| DOI:10.22552/jijmr/2016/v2/i1/121486 , Vol 2, No 1 (2016), Pagination: 96-98 | ||
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Abstract Views: 388 | PDF Views: 2 | |
Book Review
| Corporate Chanakya:Successful Management the Chanakya Way by Radhakrishnan Pillai | ||
| Navodita Pande | ||
| DOI:10.22552/jijmr/2016/v2/i1/121487 , Vol 2, No 1 (2016), Pagination: 99-100 | ||
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Abstract Views: 429 | PDF Views: 2 | |