Table of Contents
Vol 1, No 1 (2015)
Open Access
Subscription Access
Articles
| A Study on Strategic Dimension of Employer Branding in HR Practices | ||
| R. Kasilingam, B. Rajeswari | ||
| Vol 1, No 1 (2015), Pagination: 3-15 | ||
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Abstract Views: 323 | PDF Views: 3 | |
| Pradhan Mantri Jan Dhan Yojana (PMJDY) - A Study of its Role in Financial Inclusion and Sustainable Development | ||
| Rajiv R. Thakur, Jitender Sharma | ||
| Vol 1, No 1 (2015), Pagination: 16-23 | ||
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Abstract Views: 253 | PDF Views: 2 | |
| Impact of Green Marketing and Green Branding on Female Consumer Behaviour in Delhi/NCR | ||
| Aparna Sethi | ||
| Vol 1, No 1 (2015), Pagination: 24-29 | ||
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Abstract Views: 232 | PDF Views: 0 | |
| Exploring the Relative Worth of Attributes of Tea Garden Managers - A Study with Reference to South Assam | ||
| Dinesh Kumar Pandiya, Brajesh Kumar, Alpika Nath | ||
| Vol 1, No 1 (2015), Pagination: 30-40 | ||
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Abstract Views: 233 | PDF Views: 0 | |
| Foreign Product Perception and its Evaluation in Albanian Market - An Analysis of Country of Origin Image and Ethnocentrism | ||
| Irma Shyle, Eda Vasili, Eva Albajrami, Aida Gjokola | ||
| Vol 1, No 1 (2015), Pagination: 41-46 | ||
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Abstract Views: 213 | PDF Views: 1 | |
| Marketing Strategies Efficiently Used by Small Scale Industries (A Case of Uttarakhand) | ||
| Gajendra Singh, Nishant Kumar | ||
| Vol 1, No 1 (2015), Pagination: 47-59 | ||
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Abstract Views: 211 | PDF Views: 0 | |
| Conceptualization of Sustainability Marketing | ||
| Shilpa Bagdare | ||
| Vol 1, No 1 (2015), Pagination: 60-66 | ||
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Abstract Views: 224 | PDF Views: 1 | |
Case Study
| Bakerywala-The Cake Shop | ||
| Nimit Gupta | ||
| Vol 1, No 1 (2015), Pagination: 67-71 | ||
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Abstract Views: 313 | PDF Views: 0 | |
Book Review
| Intrapreneurs @ Mjunction:The Making of an E-Commerce | ||
| Jitender Sharma | ||
| Vol 1, No 1 (2015), Pagination: 72-73 | ||
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Abstract Views: 186 | PDF Views: 0 | |
| The Pleasures and Sorrows of Work by Alain de Botton | ||
| Shalini Srivastava | ||
| Vol 1, No 1 (2015), Pagination: 74-74 | ||
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Abstract Views: 231 | PDF Views: 0 | |