Table of Contents
Vol 2, No 2 (2016)
Open Access
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Chief Editor's Desk
| Chief Editor’s Desk | ||
| Rajiv R. Thakur | ||
| Vol 2, No 2 (2016), Pagination: 1-1 | ||
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Editorial
| Editorial | ||
| Jitender Sharma, Shalini Srivastava | ||
| Vol 2, No 2 (2016), Pagination: 2-2 | ||
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Articles
| A Short Review of India's Economic Growth, a Management Education Approach | ||
| Suresh K. Bhatt | ||
| DOI:10.22552/jijmr/2016/v2/i2/125043 , Vol 2, No 2 (2016), Pagination: 3-14 | ||
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| Impact of ASEAN India Free Trade Agreement (AIFTA) on India's HS-85 (Electrical Goods) Exports | ||
| Parul Bajaj, Anuj Sharma | ||
| DOI:10.22552/jijmr/2016/v2/i2/125046 , Vol 2, No 2 (2016), Pagination: 15-31 | ||
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| Comparative Analysis of Loyalty of 2G and 3G Mobile Technology Customers in Dhaka City | ||
| Chowdhury Golam Kibria, K. M. Zahidul Islam, Tanny Chowdhury | ||
| DOI:10.22552/jijmr/2016/v2/i2/125047 , Vol 2, No 2 (2016), Pagination: 32-42 | ||
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| Influence of Social Media Marketing on Higher Education Branding | ||
| Niharika Bharti, Harsh Purohit | ||
| DOI:10.22552/jijmr/2016/v2/i2/125049 , Vol 2, No 2 (2016), Pagination: 43-48 | ||
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| Factors Influencing Buying Behavior of Customers of Sports Items in Karimganj District of Assam | ||
| Dinesh Kumar Pandiya, Brajesh Kumar, Deepmala Bhowmik | ||
| DOI:10.22552/jijmr/2016/v2/i2/125051 , Vol 2, No 2 (2016), Pagination: 49-59 | ||
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| CRM Applications in Banking | ||
| Sarita Bhatnagar | ||
| DOI:10.22552/jijmr/2016/v2/i2/125052 , Vol 2, No 2 (2016), Pagination: 60-66 | ||
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| Sources of Motivation for Purchases/Purchase Requests Made by Children and Effects of TV Ads on Buying Products | ||
| Amardeep Kaur Ahluwalia, Kamal Preet | ||
| DOI:10.22552/jijmr/2016/v2/i2/125053 , Vol 2, No 2 (2016), Pagination: 67-74 | ||
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| Understanding the Parameters of Employee Satisfaction: A study on Healthcare Sector | ||
| Tanu Goel | ||
| DOI:10.22552/jijmr/2016/v2/i2/125055 , Vol 2, No 2 (2016), Pagination: 75-83 | ||
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Case Study
| Branding Opportunities and Challenges for Sports Management Programme in India in 21st Century | ||
| Supriyo Patra | ||
| DOI:10.22552/jijmr/2016/v2/i2/125056 , Vol 2, No 2 (2016), Pagination: 84-86 | ||
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Book Review
| Consulting Start-up and Management - A Guide for Evaluators and Applied Researchers by Gail V. Barrington | ||
| Binny Rawat, Madhuri Jha | ||
| DOI:10.22552/jijmr/2016/v2/i2/125062 , Vol 2, No 2 (2016), Pagination: 87-89 | ||
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