Table of Contents
Vol 7, No 1 (2021)
Open Access
Subscription Access
Chief Editor's Desk
Chief Editor’s Desk | ||
Dayanand Pandey | ||
Vol 7, No 1 (2021), Pagination: 01-01 | ||
ABSTRACT | PDF | Abstract Views: 254 | PDF Views: 2 |
Editorial
Editorial | ||
Jitender Sharma, Deepankar Chakrabarti | ||
Vol 7, No 1 (2021), Pagination: 02-02 | ||
ABSTRACT | PDF | Abstract Views: 250 | PDF Views: 1 |
Articles
Factors Affecting Small Investors Behavior: Empirical Evidence from Mutual Fund Investors of a District of Uttarakhand | ||
Sachin Rohatgi, P. C. Kavidayal, Krishna Kumar Singh | ||
DOI:10.22552/jijmr/2021/v7/i1/209138 , Vol 7, No 1 (2021), Pagination: 03-10 | ||
ABSTRACT | PDF | Abstract Views: 539 | PDF Views: 1 |
Role of Gender in Consumer Behavior Differences of Generation Y (Millennials) | ||
Rahul Athota, Shushma H. | ||
DOI:10.22552/jijmr/2021/v7/i1/209139 , Vol 7, No 1 (2021), Pagination: 11-25 | ||
ABSTRACT | PDF | Abstract Views: 455 | PDF Views: 1 |
Work-Life Balance: A Literature Review | ||
Laxmi Devi Sharma, Nisha | ||
DOI:10.22552/jijmr/2021/v7/i1/209140 , Vol 7, No 1 (2021), Pagination: 26-30 | ||
ABSTRACT | PDF | Abstract Views: 671 | PDF Views: 1 |
Perspective Evaluation of Mission Karmayogi Scheme in India | ||
Pradeep Kumar Panda | ||
DOI:10.22552/jijmr/2021/v7/i1/209141 , Vol 7, No 1 (2021), Pagination: 31-41 | ||
ABSTRACT | PDF | Abstract Views: 555 | PDF Views: 1 |
HR Initiatives to Establish the New Normal in COVID-19 Scenario | ||
Rajwinder Kaur, Reena Shah | ||
DOI:10.22552/jijmr/2021/v7/i1/209142 , Vol 7, No 1 (2021), Pagination: 42-46 | ||
ABSTRACT | PDF | Abstract Views: 499 | PDF Views: 1 |
Impact of Branding on Customer Buying Behavior | ||
Durga Ghosh | ||
DOI:10.22552/jijmr/2021/v7/i1/209143 , Vol 7, No 1 (2021), Pagination: 47-57 | ||
ABSTRACT | PDF | Abstract Views: 906 | PDF Views: 1 |
Regnant Role of Creativity & Copywriting in Branding | ||
Ramkumar | ||
DOI:10.22552/jijmr/2021/v7/i1/209144 , Vol 7, No 1 (2021), Pagination: 58-63 | ||
ABSTRACT | PDF | Abstract Views: 373 | PDF Views: 1 |
Compulsive Buying Behavior of Indian Consumers | ||
Sajeevan Rao, Ajay Anand | ||
DOI:10.22552/jijmr/2021/v7/i1/209145 , Vol 7, No 1 (2021), Pagination: 64-70 | ||
ABSTRACT | PDF | Abstract Views: 395 | PDF Views: 2 |
Case Study
Resurgence of COVID-19 in India – A Case Study | ||
Jitender Sharma | ||
DOI:10.22552//jijmr/2021/v7/i1/209146 , Vol 7, No 1 (2021), Pagination: 71-73 | ||
ABSTRACT | PDF | Abstract Views: 419 | PDF Views: 1 |
Book Review
E-Commerce at the Bottom of the Pyramid: Remodelling Perspectives of Rural Consumer Behaviour by Pragya Singh, Indrajit Ghosal and Bikram Prasad. New Delhi: Anu Books, 2020 (ISBN: 978-81-947224-1-0) | ||
Jitender Sharma | ||
DOI:10.22552/jijmr/2021/v7/i1/209147 , Vol 7, No 1 (2021), Pagination: 74-75 | ||
ABSTRACT | PDF | Abstract Views: 448 | PDF Views: 1 |