Table of Contents
Vol 7, No 1 (2021)
Open Access
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Chief Editor's Desk
| Chief Editor’s Desk | ||
| Dayanand Pandey | ||
| Vol 7, No 1 (2021), Pagination: 01-01 | ||
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Editorial
| Editorial | ||
| Jitender Sharma, Deepankar Chakrabarti | ||
| Vol 7, No 1 (2021), Pagination: 02-02 | ||
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Articles
| Factors Affecting Small Investors Behavior: Empirical Evidence from Mutual Fund Investors of a District of Uttarakhand | ||
| Sachin Rohatgi, P. C. Kavidayal, Krishna Kumar Singh | ||
| DOI:10.22552/jijmr/2021/v7/i1/209138 , Vol 7, No 1 (2021), Pagination: 03-10 | ||
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| Role of Gender in Consumer Behavior Differences of Generation Y (Millennials) | ||
| Rahul Athota, Shushma H. | ||
| DOI:10.22552/jijmr/2021/v7/i1/209139 , Vol 7, No 1 (2021), Pagination: 11-25 | ||
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| Work-Life Balance: A Literature Review | ||
| Laxmi Devi Sharma, Nisha | ||
| DOI:10.22552/jijmr/2021/v7/i1/209140 , Vol 7, No 1 (2021), Pagination: 26-30 | ||
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| Perspective Evaluation of Mission Karmayogi Scheme in India | ||
| Pradeep Kumar Panda | ||
| DOI:10.22552/jijmr/2021/v7/i1/209141 , Vol 7, No 1 (2021), Pagination: 31-41 | ||
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| HR Initiatives to Establish the New Normal in COVID-19 Scenario | ||
| Rajwinder Kaur, Reena Shah | ||
| DOI:10.22552/jijmr/2021/v7/i1/209142 , Vol 7, No 1 (2021), Pagination: 42-46 | ||
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| Impact of Branding on Customer Buying Behavior | ||
| Durga Ghosh | ||
| DOI:10.22552/jijmr/2021/v7/i1/209143 , Vol 7, No 1 (2021), Pagination: 47-57 | ||
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| Regnant Role of Creativity & Copywriting in Branding | ||
| Ramkumar | ||
| DOI:10.22552/jijmr/2021/v7/i1/209144 , Vol 7, No 1 (2021), Pagination: 58-63 | ||
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| Compulsive Buying Behavior of Indian Consumers | ||
| Sajeevan Rao, Ajay Anand | ||
| DOI:10.22552/jijmr/2021/v7/i1/209145 , Vol 7, No 1 (2021), Pagination: 64-70 | ||
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Abstract Views: 338 | PDF Views: 2 | |
Case Study
| Resurgence of COVID-19 in India – A Case Study | ||
| Jitender Sharma | ||
| DOI:10.22552//jijmr/2021/v7/i1/209146 , Vol 7, No 1 (2021), Pagination: 71-73 | ||
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Abstract Views: 354 | PDF Views: 1 | |
Book Review
| E-Commerce at the Bottom of the Pyramid: Remodelling Perspectives of Rural Consumer Behaviour by Pragya Singh, Indrajit Ghosal and Bikram Prasad. New Delhi: Anu Books, 2020 (ISBN: 978-81-947224-1-0) | ||
| Jitender Sharma | ||
| DOI:10.22552/jijmr/2021/v7/i1/209147 , Vol 7, No 1 (2021), Pagination: 74-75 | ||
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Abstract Views: 392 | PDF Views: 1 | |