Vol 7, No 1 (2021)

Table of Contents

Vol 7, No 1 (2021)

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Chief Editor's Desk

Chief Editor’s Desk
Dayanand Pandey
 Vol 7, No 1 (2021), Pagination: 01-01
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Editorial

Editorial
Jitender Sharma, Deepankar Chakrabarti
 Vol 7, No 1 (2021), Pagination: 02-02
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Articles

Factors Affecting Small Investors Behavior: Empirical Evidence from Mutual Fund Investors of a District of Uttarakhand
Sachin Rohatgi, P. C. Kavidayal, Krishna Kumar Singh
DOI:10.22552/jijmr/2021/v7/i1/209138 ,  Vol 7, No 1 (2021), Pagination: 03-10
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Role of Gender in Consumer Behavior Differences of Generation Y (Millennials)
Rahul Athota, Shushma H.
DOI:10.22552/jijmr/2021/v7/i1/209139 ,  Vol 7, No 1 (2021), Pagination: 11-25
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Work-Life Balance: A Literature Review
Laxmi Devi Sharma, Nisha
DOI:10.22552/jijmr/2021/v7/i1/209140 ,  Vol 7, No 1 (2021), Pagination: 26-30
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Perspective Evaluation of Mission Karmayogi Scheme in India
Pradeep Kumar Panda
DOI:10.22552/jijmr/2021/v7/i1/209141 ,  Vol 7, No 1 (2021), Pagination: 31-41
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HR Initiatives to Establish the New Normal in COVID-19 Scenario
Rajwinder Kaur, Reena Shah
DOI:10.22552/jijmr/2021/v7/i1/209142 ,  Vol 7, No 1 (2021), Pagination: 42-46
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Impact of Branding on Customer Buying Behavior
Durga Ghosh
DOI:10.22552/jijmr/2021/v7/i1/209143 ,  Vol 7, No 1 (2021), Pagination: 47-57
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Regnant Role of Creativity & Copywriting in Branding
Ramkumar
DOI:10.22552/jijmr/2021/v7/i1/209144 ,  Vol 7, No 1 (2021), Pagination: 58-63
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Compulsive Buying Behavior of Indian Consumers
Sajeevan Rao, Ajay Anand
DOI:10.22552/jijmr/2021/v7/i1/209145 ,  Vol 7, No 1 (2021), Pagination: 64-70
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Case Study

Resurgence of COVID-19 in India – A Case Study
Jitender Sharma
DOI:10.22552//jijmr/2021/v7/i1/209146 ,  Vol 7, No 1 (2021), Pagination: 71-73
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Book Review