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Authors
Affiliations
1 Amity College of Commerce and Finance, Amity University, Noida – 201 313, Uttar Pradesh,, IN
2 Birla Institute of Management Technologies (BIMTECH), Greater Noida - 201 306, Uttar Pradesh,, IN
Source
Journal of Intellectual Property Rights, Vol 26, No 5 (2021), Pagination: 286-294
Abstract
Geographical indication is a designation or sign intended to protect certain products that are located in a geographical locality or origin. The vast diversity of handicrafts produced throughout India reflects India's rich cultural heritage and centuries of evolutionary tradition. One such prominent product under the category of Geographical Indication is “Banarasi Silk and Brocade”.Banarasi Silk products have a ready market at home and abroad but the industry has been experiencing a significant decline in recent years. In the present study, an effort has been made to determine the socio-economic condition of the small-scale producers and their awareness level towards GI. It will also highlight the challenges faced by the weavers of recognized GI product “Banaras Brocade and Saree” in Varanasi and also attempts to suggest solutions for improving the marketing and distribution system of the industry. Empirical data were gathered using in-depth semi-structured interviews. In total, 100 weavers from Varanasi, Uttar Pradesh from different handloom groups were questioned. It was found that the conditions of the weavers have worsened over the years. It is important for the Government to intervene so that the weavers are able to regain the lost charm of the handloom industry in Varanasi.
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