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Web Personalization:A Perspective of Design and Implementation Strategies in Websites


Affiliations
1 C K Shah Vijapurwala Institute of Management & Research, Vadodara, Gujarat, India
2 Indira College of Engineering & Management, Dept of MCA, Pune, India
 

Personalized of website has become a need of current business scenario to overcome the problem of information overload, to attract&retain the existing users. It has become challenge for the business owners to satisfy the customers with special treatment offerings. Over the last decades personalization has also attracted many researchers as well as business owners to sustain in the market. It has been adopted as an efficient strategy to provide better service to the user and gain the business. This paper provides an initiative to the new researcher with different personalization aspects and dimensions used by researchers. We also present various definitions' provided in different areas of research. A comprehensive literature review is provided with details of different personalization strategies adopted to personalize the content, structure and layout of the website. Paper also presents overview of personalization strategies adopted like content based, rule based, collaborative and hybrid filtering used for different websites. Different aspects of personalization are presented which provides researchers a deep insight to carry forward the research.

Keywords

Web Personalization, Customization, Adaptation, Collaborative Filtering, Hybrid Filtering, Content Based Filtering.
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  • Web Personalization:A Perspective of Design and Implementation Strategies in Websites

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Authors

Satendra Kumar
C K Shah Vijapurwala Institute of Management & Research, Vadodara, Gujarat, India
Darshana Desai
Indira College of Engineering & Management, Dept of MCA, Pune, India

Abstract


Personalized of website has become a need of current business scenario to overcome the problem of information overload, to attract&retain the existing users. It has become challenge for the business owners to satisfy the customers with special treatment offerings. Over the last decades personalization has also attracted many researchers as well as business owners to sustain in the market. It has been adopted as an efficient strategy to provide better service to the user and gain the business. This paper provides an initiative to the new researcher with different personalization aspects and dimensions used by researchers. We also present various definitions' provided in different areas of research. A comprehensive literature review is provided with details of different personalization strategies adopted to personalize the content, structure and layout of the website. Paper also presents overview of personalization strategies adopted like content based, rule based, collaborative and hybrid filtering used for different websites. Different aspects of personalization are presented which provides researchers a deep insight to carry forward the research.

Keywords


Web Personalization, Customization, Adaptation, Collaborative Filtering, Hybrid Filtering, Content Based Filtering.

References