Green Advertising and its Impact on Consumers in India

Green Advertising or Green marketing is one of the hottest topics today. This paper examines the impact of green advertising on consumers in India. Objective of the study is to analyze the specific type of advertising that is centered around the promotion of factors having to do with the environment. The companies that use green image are very useful for to be environment clean and safe.For this purpose a group of companies who are focusing to build up the green image on consumers in India, have been selected for the study. The findings of the paper reveals that the green mark is helping consumers in safe guarding their health, environment and economic condition as well. Where government has failed, many businesses are increasingly getting into the act and offering "green" alternatives, like the Toyota Prius, green home environmental products, organic and natural personal care products, environmentally preferable building products, and other green products and services.This paper attempts to find out the best possible implication and importance of green advertising. The result of this research paper concludes that the promotion of green products will be a major boost not only to the manufactures but simultaneously help the society. The major limitation of the research was unawareness about green marketing among consumers.Research design will comprise of the sampling design, data collection methodology, findings, and results and discussions.