Green Marketing-A Social Need

The term Green Marketing is used in industry which is used to describe business activities which attempt to reduce the negative effect of the products/services offered by the company to make it environmentally friendly. Green marketing is a tool used by many companies in various industries to follow this trend. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines.This paper mainly focuses on the concept, need, importance&strategy of green marketing in India. Researcher also examines the present scenario of green marketing and reasons that organizations are adopting green marketing as a tool for sustainable development. Data has been collected from multiple sources of evidence to understand the importance of green and sustainability management, in addition to books, journals, websites, and news papers. It is a request to all the businessmen and manufacturers through this paper to adopt all possible ways of doing green marketing as a corporate social responsibility.