Management Dynamics

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Building the Future Group the Central Way


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1 lES Management College, Mumbai - 400050, India
 

The objective of the paper is to highlight the importance of innovation in designing different retail formats. The paper deals with the unique retail format 'Central', a subsidiary of Pantaloon Retail (India) Ltd. under Future Group. With the motto of 'Shop, Eat and Celebrate', Central has been attracting thousands of customers everyday and creating a benchmark into this segment.
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Abstract Views: 192

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  • Building the Future Group the Central Way

Abstract Views: 192  |  PDF Views: 140

Authors

Vijay Prakash Anand
lES Management College, Mumbai - 400050, India

Abstract


The objective of the paper is to highlight the importance of innovation in designing different retail formats. The paper deals with the unique retail format 'Central', a subsidiary of Pantaloon Retail (India) Ltd. under Future Group. With the motto of 'Shop, Eat and Celebrate', Central has been attracting thousands of customers everyday and creating a benchmark into this segment.