Creating Competitive Edge-Looking Beyond Competition

Competition is the act of striving for dominance. Competition exists among different departments and people within the company for achieving departmental, personal and professional goals, and among different companies for market share. However, one of the most important considerations in formulating corporate strategy is the competitive advantage. The paper presents route to establishing competitive advantage in the present environment and stresses upon cooperation, interdependence and integration of thought processes for co-creation and turning the established advantage into an edge. A case study on cooperative and collaborative research in cement and construction sector is also presented.