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Flipkart : Driving Ecommerce During COVID-19


Affiliations
1 Director , Product Innovation – Flipkart
2 Analyst, Product Innovation - Flipkart
3 V ice President, Product and Engineering - Flipkart
 

Covid 19 pandemic presented humanity with unprecedented challenges which put millions of livelihoods at risk. The economic and social disruptions impacted the lives of millions of people across the country .

Like most companies, the surge of unexpected cases (and orders) initially caught Flipkart off guard. Nationwide lockdowns caused orders per day to go down to zero in some regions, only to see an unforeseen surge come in the next few months. While business was on a rollercoaster , there was also the challenge of running a huge organization remotely - thousands of employees including the on ground delivery personnels.


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  • COVID-19 and E-Commerce: A Global Review, by UNCT AD and eTrade

  • Future of Work report, Mckinsey and Co

  • Evolving priorities: COVID-19 rapidly reshapes consumer behavior by PWC

  • Survey: Indian consumer sentiment during the coronavirus crisis by Mckinsey and Co

  • Flipkart to cover Covid-19 vaccination costs for employees by Mint

  • Flipkart begins Covid-19 vaccinations for its front-line staff in India by Business Standard

  • Flipkart hires 23,000 workers in supply chain, delivery roles


Abstract Views: 238

PDF Views: 529




  • Flipkart : Driving Ecommerce During COVID-19

Abstract Views: 238  |  PDF Views: 529

Authors

Aishwarya Kalakata
Director , Product Innovation – Flipkart
Apoorv
Analyst, Product Innovation - Flipkart
Pranav
V ice President, Product and Engineering - Flipkart

Abstract


Covid 19 pandemic presented humanity with unprecedented challenges which put millions of livelihoods at risk. The economic and social disruptions impacted the lives of millions of people across the country .

Like most companies, the surge of unexpected cases (and orders) initially caught Flipkart off guard. Nationwide lockdowns caused orders per day to go down to zero in some regions, only to see an unforeseen surge come in the next few months. While business was on a rollercoaster , there was also the challenge of running a huge organization remotely - thousands of employees including the on ground delivery personnels.


References