https://i-scholar.in/index.php/MD/issue/feed Management Dynamics 2022-07-19T13:44:46+00:00 Dr. Anubhav Mishra dk.tripathi@jaipuria.ac.in Open Journal Systems <p>Management Dynamics is a bi-annual referred journal devoted to original, innovative research articles in all areas of Business and Management like Globalization and Development, Forensic Accounting, E- Commerce and M-Commerce, Big Data and Data Analytics, Digital and Direct Marketing, Internet marketing, Service Marketing, Corporate Governance and Corporate Social Responsibility, Business Ethics, Co-opetition, Cross Cultural Management and Global Strategy to name a few. It provides a forum for exchange of thoughts and techniques among scholars, professionals and academics. </p> https://i-scholar.in/index.php/MD/article/view/212701 System Dynamics Modeling to Understand the Impact of Covid-19 on Indian Economy 2022-07-19T13:44:46+00:00 Anuja Shukla Neha Tomer Preeti Singh COVID-19 has led to a severe health crisis. This sudden and wide impact of corona virus has brought the global economy to its knees. The virus has spread across the world through the chain of transmission. In India, the first case of COVID-19 was reported in the month of February 2020 and has spread drastically within past four months. As a preventive measure, the government announced complete lockdown in the month of March 2020 to stop this pandemic situation in India (Suri, April 30, 2020). This invisible virus has compelled many business organizations to shutdown their respective activities and to follow social distancing norms. The outbreak of COVID-19 has disrupted the Chinese economy first and then it led to affect global economy. This paper models the impact of COVID-19 on Indian economy (Sansa, 2020). The researcher shows the impact using System Dynamics modeling approach. The causal loop diagram was used to explain the causality of series of events. The results show that the strategy of shutdown/lockdown tends to increases the unemployment and ultimately causes negative impact on Indian Economy. In order to revive economy, we recommends, that the focus to be shifted on the factors such as new startups, Government relief funds, development of COVID-19 vaccine, generating employment and better health care facilities to reduce the spread of COVID-19 and strengthen Indian economy.<br /><br /><br /> 2022-07-01T00:00:00+00:00 https://i-scholar.in/index.php/MD/article/view/212702 Karma Yoga: The Science of Human Excellence 2022-07-19T13:44:46+00:00 V. Janaki Tenneti Tenneti.janaki@gmail.com Murali Tenneti Murali.tenneti@gmail.com Deep down every individual in an organization wants to derive maximum satisfaction through his or her performance. It happens only when he/she excels in the role in terms of both efficiency and effectiveness. Research proves that the effectiveness of the work depends not only on the external motivating factors like incentives but it is connected to the ‘inner world’ of the person. It is here, culture comes into the picture because, it has a major role in shaping the values and morals of a person. The doctrine of Karma Yoga can be regarded as the core of the Indian philosophy of work. It explains the relationship between humankind and work. In his dialogue with Arjuna, Krishna explains the significance of work in human life and right way of doing it. He also emphasizes that only by doing it in right way one can excel; therefore, Karma Yoga can be called as 'Science of Human Excellence. The present paper is an attempt to bring out the two dimensions of Action (Karma) - Independent and Interdependent explained in Bhagavad Gita.<br /><br /><br /> 2022-07-01T00:00:00+00:00 https://i-scholar.in/index.php/MD/article/view/212703 Arbitrage Pricing Theory and its Relevance in Modelling Market 2022-07-19T13:44:46+00:00 Anuradha Yadav dr.anuradha-mba@dayanandasagar.edu Pooja Srikanth Hegde poojahegde110@gmail.com This research compares the Arbitrage Pricing Theory (APT) to the Capital Asset Pricing Theory<br />(CAPT) by looking at numerous macroeconomic factors that affect market security prices and<br />determining how APT explains the majority of the returns. The goal of this study was to look at the<br />fundamental aspects (revenue, assets, liabilities, and growth potentials) in order to compute the<br />intrinsic value based on the investor's risk tolerance. The BSE and NSE websites were used to get<br />month-by-month secondary data over a period of ten years (2010–2020), which included the share<br />price returns of TATA Motors and Eicher Motors as well as the BSE Auto Index. The statistics on GDP<br />growth rate, inflation, and interest rates was obtained from the RBI's official website. The findings<br />imply that the APT model accurately describes the majority of the company's share returns. Furthermore, it is clear that macroeconomic variables have a substantial impact on the risk of an asset over time and are one of the key inputs that financial analysts must consider when calculating expected returns. Furthermore, the sources of risk incorporated in a data set in an APT model inform the investor as to why certain stocks move in a particular direction. 2022-07-01T00:00:00+00:00 https://i-scholar.in/index.php/MD/article/view/212704 ToRoots: Marketing and Promoting the Experiential Travel And Tourism 2022-07-19T13:44:46+00:00 Shailesh Pandey shail084@gmail.com Prashant Chaudhary prashant.vchaudhary@gmail.com Pooja Darda pooja.darda@mitwpu.edu.in With the extensive influx of start-ups in the already cluttered Indian travel and tourism sector; it was increasingly becoming challenging for experiential tourism players to carve a niche for themselves. Mr. Naveen, founder of ToRoots Explorers Pvt. Ltd., a start-up company in Pune (India) offering "experiential tourism" realised that travellers were not only demanding conventional sightseeing tours but preferably looking for meaningful, memorable and transformative tourism experiences. Customers were spoilt for choices in terms of wide array of travel and tourism packages and experiences available. Since its launch in June 2016, the start-up firm faced challenges in terms of amplifying the user experience (UX) in order to enhance overall customer experience and engagement (CX). Navin was contemplating to sustainably enhance the client engagement pre and post journey, increase revenue and scale-up the business. One of the challenges was to engage customers with the experiential tourism service brand. Hence, it was of paramount importance to devise an effective digital strategy that would help ToRoots to convey the "value proposition"- of its curated travel and tourism experiences - in the most convincing and creative way possible.<br /><br /><br /> 2022-07-01T00:00:00+00:00 https://i-scholar.in/index.php/MD/article/view/212705 A Study of Value – Added Efficiency in the Indian Banks 2022-07-19T13:44:46+00:00 Shireen Rosario srosario@du.edu.om Chandra Sen Mazumdar Chandrasen.ms.mc@msruas.ac.in Purpose: This paper explores the importance of Intellectual Capital (IC) in the Indian Banking Industry and compares the efficiency between Public Sector Undertaking (PSU) banks and Private Sector banks, by employing Value Added Intellectual Coefficient (VAIC) method.<br />Methodology/approach: Using Path Analysis, the study verifies the influence of VAIC on the profitability and market value of the Indian banks. Using simple averages and graphs, VAIC of PSU and Private Banks are compared. Quarterly results are used to verify the impact of COVID on the VAIC of banks.<br />Findings: Human Capital Efficiency (HCE) is the largest element that contributes to the VAIC in the Indian Banks. VAIC and HCE are greater in the private sector banks than in PSU banks. HCE does contribute to the profitability of banks, whereas no evidence is found of VAIC or HCE making any contribution towards the market value. While VA and HCE fell sharply in the PSU banks and not so sharply in the Private Banks during the first wave of COVID, the recovery has been impressive, in both sectors.<br />Practical implications: The paper clearly brings out the role of Human Capital Efficiency (HCE) in the Indian Banks and the need to improve HCE in the PSU Banks. 2022-07-01T00:00:00+00:00