Management Dynamics

Meenakshi Kukreja ¹, Rashmi ²

Affiliations
1 College of Vocational Studies, University of Delhi, Sheikh Sarai, Triveni, Phase II, New Delhi, Delhi 110017, IN
2 College of Vocational Studies, University of Delhi, IN

Abstract

Consumer behaviour study is an effort to comprehend the buying pattern of the final consumer. Consumer's frequency of purchase and buying habits depict how sellers and marketers are promoting their product and luring customers time and again through their attractive sales promotion deals. Brain finds pleasure in the pursuit of inexpensive, and by tapping on the same idea, sellers are introducing repeat sales and low price deals along with added benefits to make their customers loyal towards them, thereby making the competition between physical and online retail store fierce day by day. This study examines the impact of influential determinants of consumer's buying decision for clothes during sales with respect to various demographic variables. The comprehensive study analyzed factors that affect the purchase of apparels from physical and/or online retail store. The result also provides deeper insight into different forms of sales customers prefer while searching for the best deal. It helps in understanding consumer's buying habits and making consumer's experience economical and memorable. It is ideal for marketers and sellers to take into consideration the fact that demographic variables are the underlying determinants to cater to customers' needs and wants, and in order to meticulously understand the habits of customers, it should be carefully administered to be able to let customers' repeat their purchase of apparels from physical and/or online retail store.

Keywords

Consumer Behaviour, Sale Period, Physical Store, Online Store, Sales Promotion, Buying Habits, Purchase.

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Ratul Kapoor ¹, Rashmi ¹

Affiliations
1 College of Vocational Studies, University of Delhi, IN

Abstract

This article extends research linking shopping behaviour to music as an environmental stimulus. Spanning across five sports apparel stores shoppers shopping in a real retail experience reported their perception of time spent inside the store, their overall hearing/aural rating on a ten point bi polar scale and the actual time spent in the store was noted down. Also their level of music familiarity was asked on a 5 point bi polar scale and the tempo of music in each store was analyzed. Results show that music familiarity has a positive relationship with the perception of time. The subjects reported shopping longer when exposed to familiar music but actually the time spent shopping was longer, when exposed to unfamiliar music. This result can be attributed to the notion that time appears to be longer when one can remember more about it and which is what happens when people listen to familiar music. The overall perception of the aural/hearing sense of the consumers also showed a positive relationship with music familiarity. An extensive literature review reveals interesting findings in various types of retail settings, on various consumer behaviour variables, and effects of various music dimensions..

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Rashmi ¹, Garima Nijhawan ²

Affiliations
1 University of Delhi, IN
2 Indian Institute of Management, Ahmedabad, IN

Abstract

The widespread use of social media has evaded all aspects of employees' life, including their work life. This article explores the impact of social websites on organizations' Human Resource Management activities. This theoretic discourse outlines the opportunities accorded by social media for the enhancement of capability building systems in companies, with respect to internal branding, collaboration, communication, recruitment and talent management.

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Rashmi ¹, Swati Matta ²

Affiliations
1 Dept. of Management Studies, College of Vocational Studies, University of Delhi, IN
2 Indian Institute of Management, Kozhikode, IN

Abstract

The paper attempts to find a relation between internationalization of firms & the amount of leverage and ownership stake in the capital structure. 'Ownership' & 'Leverage' have been taken as independent variables for the purpose of this study; and 'Degree of internationalization'- defined as 'the percentage of total sales coming from foreign operation' is taken as the dependent variable for the purpose of this analysis. The multivariate dummy regression was run on the data of 100 firms to determine the nature of relationship between the capital structure and internationalization of firms. Further, t-test was used to find the strength of this relationship.

The study found that a significant relationship exists between the degree of internationalization and capital structure. Ownership impacts internationalization, much more that leverage. Also the number of years used in the study was found insignificant to influence the nature of relationship.

Keywords

Leverage, Ownership, Internationalisation, Capital Structure, Business Risk.

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Rashmi ¹

Affiliations
1 Department of Business Management, College of Vocational Studies, University of Delhi, IN

Abstract

This study focuses on the issue of worlrforce diversity among organizations in India. It analyses the current perspectives, of employees and employers, regarding the need, enforcement, and management of diversity in their respective organizations. The paper tries to cover different employment contexts by studying a Public Sector Unit, an Indian MNC, and a Business Process Outsourcing (BPO) organization. The study investigates the seriousness of implementation of Diversity with respect to the seriousness of the perception of the need for Diversity. The study attempts to uncover the purpose of worlrforce diversity, and seeks the answer whether diversity is being implemented by organizations only to pacify the sensibilities of a progressive society or to increase the productivity ofthe Organization.

Keywords

Workforce Diversity, Affirmative Action, Diversity Management, Minorities, JEL Classification: Ml2, M51.

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