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Sharma, Roshan Lal
- Communication as the Mainstay of Entrepreneurial Leadership: A Conceptual Framework
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PDF Views:133
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Affiliations
1 School of Humanities and Languages and Head, Department of English and European Languages, Central University of Himachal Pradesh, Dharamshala, District Kangra, HP, IN
2 Department of Accounting and Finance, School of Business and Management Studies, Central University of Himachal Pradesh, Dharamshala, District Kangra, HP, 176206, IN
1 School of Humanities and Languages and Head, Department of English and European Languages, Central University of Himachal Pradesh, Dharamshala, District Kangra, HP, IN
2 Department of Accounting and Finance, School of Business and Management Studies, Central University of Himachal Pradesh, Dharamshala, District Kangra, HP, 176206, IN
Source
Management Dynamics, Vol 15, No 2 (2015), Pagination: 20-28Abstract
Leadership and entrepreneurship, despite being discrete concepts, have to coalesce for sure success of any venture. Communicative ability, nevertheless, is critically crucial for a leader to build successful enterprise. It thus becomes imperative to understand the symbiotic relationship obtaining within this triumvirate namely commimication, leadership and entrepreneurship. This paper views this relationship as communicative entrepreneurial leadership on the basis of critical survey of studies conducted by scholars concerning these areas. There have only been few and sparse studies available on entrepreneurial leadership with communication as their locus. This paper is conceptual and aims at positing that communication skills are the mainstay lending meaning to entrepreneurial leadership. We believe that it will contribute to growing field of integrated approaches to theorise communicative entrepreneurial leadership particularly when this domain is relatively fresh and demands concerted effort to present a viable conceptual framework blending entrepreneurship, communication and leadership.Keywords
Communication, Entrepreneurship, Leadership, Communicative Leadership, Communicative Entrepreneurial Leadership.- Decoding Diverse Dimensions of Entrepreneurial Leadership with Special Emphasis on Persuasive Communication
Abstract Views :255 |
PDF Views:163
Authors
Affiliations
1 Department of Accounting and Finance, School of Business and Management Studies, Central University of Himachal Pradesh, Dharamshala, Temporary Academic Block, Shahpur, District Kangra, HP - 176206, IN
2 School of Humanities & Languages, Department of English & European Languages, Central University of Himachal Pradesh, Dharamshala, Temporary Academic Block, Shahpur, District Kangra, HP—176206, IN
1 Department of Accounting and Finance, School of Business and Management Studies, Central University of Himachal Pradesh, Dharamshala, Temporary Academic Block, Shahpur, District Kangra, HP - 176206, IN
2 School of Humanities & Languages, Department of English & European Languages, Central University of Himachal Pradesh, Dharamshala, Temporary Academic Block, Shahpur, District Kangra, HP—176206, IN
Source
Management Dynamics, Vol 17, No 1 (2017), Pagination: 70-77Abstract
This paper seeks to study diverse dimensions of entrepreneurial leadership with special emphasis on persuasive communication, which we believe is critically crucial. In fact, it is persuasive and empathetic, rather than coercive and hegemonic communication, which ensures success of any business venture. After dealing with implications of the term, ‘leadership’ and its theorization by scholars over the years, its entrepreneurial aspects will be discussed. Entrepreneurial leadership cannot be imagined without its communicative dimension. The premise of this paper is that persuasive communication holds the key to successful entrepreneurial leadership. Thus, we intend to privilege communicative persuasiveness as the core of entrepreneurial leadership today via taking into account its various facets such as clarity of business vision, rationality of thought, effective and empathetic articulation, etc. We are of the considered opinion that until persuasiveness in communicative entrepreneurial leadership praxis is accorded place of centrality, entire implementation process of the business vision and strategies may get impeded.Keywords
Entrepreneurial Leadership, Communicative Entrepreneurial Leadership, Persuasive Communication.References
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