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Investor Perception towards Mutual Fund Investment-A Gender Based Study
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India is one of the few countries in the world which, according to the World Bank, has a household savings rate that is greater than 30%. Despite this, investment options such as mutual funds and equity instruments have a very low penetration rate, especially among rural households. Although a rapid increase in mutual fund investments has been witnessed over the last few years, with an increase of 38.47% from March 2016 to March 2017 having been declared by AMFI, much can be done in this area. Mutual Funds can be a good way of initiating new investors to financial investment securities and the capital market. The objective of this study is to determine whether an association exists between gender and the various attributes of perception towards mutual fund investments. Findings of this study can help companies design better product offerings in order to improve the penetration rate of mutual fund investments.
Keywords
Mutual Funds, Perception, AMFI, Penetration Rate, SIP.
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