MERI-Journal of Management & IT

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Benefits of Online Shopping:An Empirical Examination of E-Consumers in Punjab


Affiliations
1 Department of Commerce, Doaba College, Jalandhar, India
     

   Subscribe/Renew Journal


The use of e-sources is significant in each and every nook and corner of life. They are persistently reshaping the various concepts in all spheres of life. The use of internet has altered the pattern and structure of buying/shopping in India. The present study is an endeavor to explore the perceptions of the e-consumers about the benefits of online shopping. The respondents surveyed have been found agreeing that online shopping is 'convenient in nature', 'informs about the vast range of products', 'consumes less time in buying', 'provides more awareness about the available brands', 'makes comparative analysis more practical', 'simplifies the options of payment', 'provides reasonable rates for the products', 'provides information about the available attractive schemes' and 'provides evidence of transaction' in the study. The results of Kendall's Coefficient of Concordance signify that there is a close concordance among the perceptions of the respondents pertaining to the statements designed for exploring the perceptions of e-consumers about the benefits of online shopping. The findings of the present study may be helpful for the e-business houses, providers of e-sources, customers and the researchers of the area for the qualitative expansion of online shopping in India.

Keywords

Benefits, Customer, Online Shopping.
User
Subscription Login to verify subscription
Notifications
Font Size

  • Cronbach, L.J. (1951), "Coefficient Alpha and the Internal Structure of Tests”, Psychometrica, Vol.16, pp. 297-334.

  • Delafrooz, N. and Paim, L. and Khabiti, A. (2009), “Developing an Instrument for Measurement of Attitude towards Online Shopping”, European Journal of Social Sciences, Vol. 7, No. 3, pp. 166-177.

  • Hair, J.F., Ralph, E.A., Ronald, L.T. and William, C.B., (2003), Multivariate Data Analysis, 4th ed., New Jersey: Prentice Hall.

  • Michael, I. (2006), “Motivators for Australian Consumers to Search and Shop Online”, The Electronic Journal of Business Research Methods, Vol. 4, Issue 1, pp. 47-56.

  • Lee, K. and Joshi, K. (2007), “An Empirical Investigation of Customer Satisfaction with Technology Mediated Service Encounters in the Context of Online Shopping”, Journal of Information Technology Management, Vol. XVIII, No. 2, pp. 62-75.

  • Luck, D.J. and Rubin, R.S. (1997), Marketing Research, 7th ed., New Delhi: Prentice Hall.

  • Malhotra, N.K. (2002), Marketing Research: An Applied Orientation, New Delhi: Pearson Education (Indian Branch).

  • Malhotra N.K. and Dash, S. (2009), Marketing Research: An Applied Orientation, 5th ed., New Delhi: Pearson Education.

  • Sharma, S. (2013), “Push and Pull Factors in Women Entrepreneurship: A Comparative Study of Districts Gurdaspur and Ludhiana in Punjab”, MERI-Journal of Management & IT,Vol. 6, No. 2, pp. 30-37.

  • Monsuwe, T.P., Benedict, G.C., Dellaert, K.D.R. (2004), “What Drives Consumers to Shop Online? A Literature Review”, International Journal of Service Industry Management, Vol. 15, Issue 1, pp.102-21.


Abstract Views: 286

PDF Views: 4




  • Benefits of Online Shopping:An Empirical Examination of E-Consumers in Punjab

Abstract Views: 286  |  PDF Views: 4

Authors

Surinder Sharma
Department of Commerce, Doaba College, Jalandhar, India

Abstract


The use of e-sources is significant in each and every nook and corner of life. They are persistently reshaping the various concepts in all spheres of life. The use of internet has altered the pattern and structure of buying/shopping in India. The present study is an endeavor to explore the perceptions of the e-consumers about the benefits of online shopping. The respondents surveyed have been found agreeing that online shopping is 'convenient in nature', 'informs about the vast range of products', 'consumes less time in buying', 'provides more awareness about the available brands', 'makes comparative analysis more practical', 'simplifies the options of payment', 'provides reasonable rates for the products', 'provides information about the available attractive schemes' and 'provides evidence of transaction' in the study. The results of Kendall's Coefficient of Concordance signify that there is a close concordance among the perceptions of the respondents pertaining to the statements designed for exploring the perceptions of e-consumers about the benefits of online shopping. The findings of the present study may be helpful for the e-business houses, providers of e-sources, customers and the researchers of the area for the qualitative expansion of online shopping in India.

Keywords


Benefits, Customer, Online Shopping.

References