MERI-Journal of Management & IT

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An Empirical Study on Strategy of Coca Cola India in Leveraging its Operational Excellence with Swot, Lean Six Sigma and BCG Analysis


     

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In today's private equity environment, with so much capital chasing limited opportunities, and many companies already having gone through one or more buyouts, there aren't any easy pickings. Operational excellence is not simply about doing the same things better. It stems from the way the business is set up, or structured, and how the work is executed on a day-to-day basis to leverage what the company does best. In addition, operational excellence is a journey, not a destination: companies must revisit decisions about structure and execution regularly to achieve the flexibility and leanness needed to respond to a changing business environment. Competitive essence is the mechanism by which the organization fulfills its promise of value to customers and creates economic profit.

Keywords

Coca Cola India, Carbonated Soft Drinks (CSDs), SWOT Analysis, BCG Matrix of Coca Cola India, Leveraging its Projects, Lean Six Sigma and Brand Equity.
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  • An Empirical Study on Strategy of Coca Cola India in Leveraging its Operational Excellence with Swot, Lean Six Sigma and BCG Analysis

Abstract Views: 401  |  PDF Views: 4

Authors

Abstract


In today's private equity environment, with so much capital chasing limited opportunities, and many companies already having gone through one or more buyouts, there aren't any easy pickings. Operational excellence is not simply about doing the same things better. It stems from the way the business is set up, or structured, and how the work is executed on a day-to-day basis to leverage what the company does best. In addition, operational excellence is a journey, not a destination: companies must revisit decisions about structure and execution regularly to achieve the flexibility and leanness needed to respond to a changing business environment. Competitive essence is the mechanism by which the organization fulfills its promise of value to customers and creates economic profit.

Keywords


Coca Cola India, Carbonated Soft Drinks (CSDs), SWOT Analysis, BCG Matrix of Coca Cola India, Leveraging its Projects, Lean Six Sigma and Brand Equity.

References