MERI-Journal of Management & IT

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Branding in Retail:Understanding Shoppers for Brand Connect


Affiliations
1 NIU, India
2 Jaipuria Institute of Management, India
     

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Retailers across the world want to be the most favoured destination for shopping. They want an emotional connect as a brand with shoppers. Developing better brand connect requires retailers to understand shoppers preferences for various product and store related attributes. This paper is an empirical research on hundred Shoppers to study their preferences for product and store related attributes for organized retail in Delhi. The study also studies the differences in the preferences among male and female shoppers in order to have better Brand connect as Retail organization.

Keywords

Shopper, Retail, Branding, Store Attributes, Product Attributes.
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Abstract Views: 351

PDF Views: 4




  • Branding in Retail:Understanding Shoppers for Brand Connect

Abstract Views: 351  |  PDF Views: 4

Authors

Samarth Singh
NIU, India
I. B. Singh
Jaipuria Institute of Management, India

Abstract


Retailers across the world want to be the most favoured destination for shopping. They want an emotional connect as a brand with shoppers. Developing better brand connect requires retailers to understand shoppers preferences for various product and store related attributes. This paper is an empirical research on hundred Shoppers to study their preferences for product and store related attributes for organized retail in Delhi. The study also studies the differences in the preferences among male and female shoppers in order to have better Brand connect as Retail organization.

Keywords


Shopper, Retail, Branding, Store Attributes, Product Attributes.

References