Table of Contents
Vol 12, No 1 (2018)
Open Access
Subscription Access
Articles
| A Study of the CRM Strategies Adopted by the Pharmaceutical Companies at the Level of Retailers (Chemist) in Delhi City | ||
| Gurpreet Kaur, R. L. Tamboli | ||
| DOI:10.25089/MERI/2018/v12/i1/180115 , Vol 12, No 1 (2018), Pagination: 1-14 | ||
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Abstract Views: 548 | PDF Views: 13 | |
| Consumer Behavior towards Mobile based Marketing Practices : A Factor Analysis | ||
| Ritika Malik | ||
| DOI:10.25089/MERI/2018/v12/i1/180116 , Vol 12, No 1 (2018), Pagination: 15-26 | ||
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Abstract Views: 433 | PDF Views: 10 | |
| To study the role of HR Analytics in Predicting the Economic Value of Organization’s Human Capital Investment | ||
| Swati Chawla, Puja Sareen, Sangeeta Gupta | ||
| DOI:10.25089/MERI/2018/v12/i1/180118 , Vol 12, No 1 (2018), Pagination: 37-59 | ||
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Abstract Views: 515 | PDF Views: 12 | |
| An Empirical Study on Preference of Consumers for Online Shopping – Indian Context | ||
| Dimpy Sachar, Premashis Mittra, Utkarsh Raizada | ||
| DOI:10.25089/MERI/2018/v12/i1/180125 , Vol 12, No 1 (2018), Pagination: 60-76 | ||
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Abstract Views: 448 | PDF Views: 8 | |
| ROI of a Facebook like: The Truth about Social Media Marketing | ||
| Ritu | ||
| DOI:10.25089/MERI/2018/v12/i1/180119 , Vol 12, No 1 (2018), Pagination: 77-84 | ||
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Abstract Views: 328 | PDF Views: 8 | |
| Educational Data Mining and Learning Analytics in Higher Education | ||
| Padma Mishra, Vaishali B., Sangvikar | ||
| DOI:10.25089/MERI/2018/v12/i1/180120 , Vol 12, No 1 (2018), Pagination: 85-91 | ||
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Abstract Views: 416 | PDF Views: 9 | |
| Impact of Demonetisation on Indian Economy | ||
| Garima Suri | ||
| DOI:10.25089/MERI/2018/v12/i1/180117 , Vol 12, No 1 (2018), Pagination: 27-36 | ||
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Abstract Views: 436 | PDF Views: 11 | |