Manufacturing Technology Today

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Strategy:Intellectual Property-Using your Assets Strategically


     

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Most businesses know that intellectual property (IP) is important; but many are not really sure how to make the most of it. Yet a comprehensive IP strategy affects just about every aspect of a company's day-to-day business.

When it comes to tackling IP, there are three key issues to consider. Firstly, understanding what is available and its value. Secondly, protecting it. And finally, looking at how to enhance and exploit it.


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  • Strategy:Intellectual Property-Using your Assets Strategically

Abstract Views: 215  |  PDF Views: 0

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Abstract


Most businesses know that intellectual property (IP) is important; but many are not really sure how to make the most of it. Yet a comprehensive IP strategy affects just about every aspect of a company's day-to-day business.

When it comes to tackling IP, there are three key issues to consider. Firstly, understanding what is available and its value. Secondly, protecting it. And finally, looking at how to enhance and exploit it.