IP and Business Strategy

Although IP owners are not usually concerned with the creation or implementation of an IP strategy directly, they should be ware of some principle concepts in order to understand better how the IP system works. Typically, the process of the development and implementation of an effective IP strategy appears to be complex, as many different factors should be taken into account. In fact, the basic elements for the formulation of an IP strategy include the development of an overall business plan, the auditing of IP assets and procedures, the assessment of the competition and the performance of appropriate searches.