Frequently Asked Questions about QFD

How does QFD differ from other quality initiatives? QFD is quite different in that it seeks out both “spoken" and “unspoken” customer requirements and maximizes “positive" quality (such as ease of use, fun, luxury) that creates value. Traditional quality systems aim at minimizing negative quality (such as defects, poor service). With those systems, the best you can get is zero defects - which we see is not enough when all the players are good - or in products that fail to sell despite being defect-free.