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Reverse Innovation in Financial Inclusion - Lessons from Developing Economies
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Within the overarching theme of reverse innovation and financial inclusion, our paper studies the financial inclusion model of three developing countries such as Kenya, Mexico and Brazil and analyses how the same could be reengineered in the Indian scenario through ‘The Pradhan Mantri Jan Dhan Yojana’ (PMJDY). The study reflects on the key challenges posited by this initiative and suggests key learnings and the way forward for PMJDY by comparing it with three financial inclusion models, namely, M-PESA Model (Kenya), Banking Agent Model (Mexico) and the Bolsa Familia Program (Brazil). The paper concludes by giving recommendations to improve the PMJDY scheme that will eventually further the mission of financial inclusion in India.
Keywords
Financial Inclusion, Pradhan Mantri Jan Dhan Yojana, Developing Markets.
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