Optimization: Journal of Research in Management

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Achieving Sustainable Strategic Advantage Through Inclusive Business:Reflections from Selected Cases


Affiliations
1 HEC Paris, Doha, Qatar
2 CMR University, Bangalore, India
     

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The ‘inclusive business’ concept has significantly influenced the way companies operate and do business in emerging and developing markets over the last few years. Inclusive business’s fundamental assumption is that it contributes to solving global development issues and helps improve company profitability. The current article, which is based on an analysis of three inclusive business cases in emerging and developing markets, aims to identify how an inclusive business can contribute to a company’s sustainable strategic advantage. The paper verifies that innovative, inclusive business interventions have, by solving development problems, helped companies successfully develop a strategic advantage.

Keywords

Inclusive Business, Developing Market, Strategic Advantage.
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  • Achieving Sustainable Strategic Advantage Through Inclusive Business:Reflections from Selected Cases

Abstract Views: 336  |  PDF Views: 0

Authors

Wolfgang C. Amann
HEC Paris, Doha, Qatar
Shiv K. Tripathi
CMR University, Bangalore, India

Abstract


The ‘inclusive business’ concept has significantly influenced the way companies operate and do business in emerging and developing markets over the last few years. Inclusive business’s fundamental assumption is that it contributes to solving global development issues and helps improve company profitability. The current article, which is based on an analysis of three inclusive business cases in emerging and developing markets, aims to identify how an inclusive business can contribute to a company’s sustainable strategic advantage. The paper verifies that innovative, inclusive business interventions have, by solving development problems, helped companies successfully develop a strategic advantage.

Keywords


Inclusive Business, Developing Market, Strategic Advantage.

References