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A Study on Usage of E-Commerce through Cell Phones by College Students


Affiliations
1 Department of Veterinary and A.H. Extension Education, Madras Veterinary College, Vepery, Chennai 600 007, India
2 Department of Animal Biotechnology, Madras Veterinary College, Vepery, Chennai 600 007, India
3 Department of Animal Genetics and Breeding, Madras Veterinary College, Vepery, Chennai 600 007, India
 

A study was conducted among the veterinary college students to ascertain the usage pattern of e-commerce in mobile application. A total of 120 students were interviewed personally with a semi structured interview schedule designed for the study. The study revealed that majority of the respondent (85 %) preferred android based phones, the main purpose for e-commerce usage through cell phones were used for recharging cell phones (78.3 %), booking tickets (53.3%), paying the bills (35%), online shopping (28.3%), money transfer (05.8%) and hotel booking (5%). The major e-commerce activity was carried out using debit/ ATM cards (80%), internet banking (35%) and mobile banking (11.6 %). The popular apps preferred by the respondents were Paytm (71.6%), Red Bus (44.1%), Book My show (43.3%), Ticket New (39.1%) and Irctc (32.5%). It is clear from the study that college students are interested in e-commerce usage through mobile applications and in coming years the trend of e-commerce usage will surely take a turn around.

Keywords

E-Commerce, Mobile Banking, College Students, Cell Phone.
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  • A Study on Usage of E-Commerce through Cell Phones by College Students

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Authors

J. Tamizhkumaran
Department of Veterinary and A.H. Extension Education, Madras Veterinary College, Vepery, Chennai 600 007, India
Ranjanmayee Sabar
Department of Veterinary and A.H. Extension Education, Madras Veterinary College, Vepery, Chennai 600 007, India
P. Manesh Kumar
Department of Animal Biotechnology, Madras Veterinary College, Vepery, Chennai 600 007, India
P. Ramajayam
Department of Animal Genetics and Breeding, Madras Veterinary College, Vepery, Chennai 600 007, India

Abstract


A study was conducted among the veterinary college students to ascertain the usage pattern of e-commerce in mobile application. A total of 120 students were interviewed personally with a semi structured interview schedule designed for the study. The study revealed that majority of the respondent (85 %) preferred android based phones, the main purpose for e-commerce usage through cell phones were used for recharging cell phones (78.3 %), booking tickets (53.3%), paying the bills (35%), online shopping (28.3%), money transfer (05.8%) and hotel booking (5%). The major e-commerce activity was carried out using debit/ ATM cards (80%), internet banking (35%) and mobile banking (11.6 %). The popular apps preferred by the respondents were Paytm (71.6%), Red Bus (44.1%), Book My show (43.3%), Ticket New (39.1%) and Irctc (32.5%). It is clear from the study that college students are interested in e-commerce usage through mobile applications and in coming years the trend of e-commerce usage will surely take a turn around.

Keywords


E-Commerce, Mobile Banking, College Students, Cell Phone.