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“A Study of ‘Consumer and Telecom Service Provider’s Interface’ in Pune City”
Telecom industry is a crucial factor to realize the socio-economic objectives in India. The Indian Telecom industry is passing through a vibrant transitional phase and clearly undergoing the operation of market forces of demand and supply. The booming telecom industry has been attracting large amount of investments in India&is an important tool for socio- economic development for a nation.
The numbers of subscribers are very rapidly increasing and there is need to study the interface between telecom service providers and customers. To achieve the customer satisfaction there is need to analyze the customer's perception so as there should not be gap between the telecom service provider's performance and customer's perception.
The challenges in front of telecom service providers include attracting their subscribers by providing high quality of services with competitive charges for services. With the increase in the cost of acquisition of new customers, telecom service providers continually seek new ways to gain, retain and increase their existing subscriber base.
This study investigates the interface and may provide the telecom manager useful guidelines to understand their customer behavior. The study uses a survey of Pune city customers.
Keywords
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