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Customer Satisfaction on Services of Lakshmi Vilas Bank and Nationalized Banks in Tiruchengode:A Comparative Study
The main aim of the study was to examine the level of satisfaction of customers on various banking services offered by Lakshmi Vilas Bank and other nationalized banks in Tiruchengode taluk and make comparison between the banks. Data was gathered among 300 respondents in Tiruchengode taluk through a well-structured questionnaire and the authors attempted to develop a model for measuring the contributory level of various factors to customer satisfaction and tested for validity through Structural equation modeling. The study revealed that the primary factors leading to customer satisfaction are Personal attention, Safety, Technical, Staff service through Comfort factor. It is concluded through this study that the overall satisfaction level on various banking services of LVB is better than other nationalized banks in Tiruchengode taluk.
Keywords
Banking Services, Customer Satisfaction, Structural Equation Modeling.
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