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Customer’s Perception:Services Provided by Organized Retail Sector, Odisha, India


Affiliations
1 Sri Sri University, Cuttack, Odisha, India
2 KSOM, KIIT University, Bhubaneswar, Odisha, India
 

The positive interactions between the purchasers and front line employees help them in reworking with the skeptical folks into robust and committed complete followers or customers. The solution lies in the activity and standard of services provided at the instant of discussion that is one of the precise moments, once your employee interacts with a client. This paper relies on the study by personal interview and survey of the purchasers (respondents), dispensed in and around the malls, housing organized retailers of food product, apparels, fast-paced trade goods and durable goods in capital region of Odisha. This survey brings out on however {the clients |the purchasers |the shoppers} approach the distributor for getting customer service, while experiencing the role of technology usage in client services etc. However, typically the retailers are able to meet the expectations of the purchasers.

Keywords

Technology, Waiting Time of Customers, Customer Expectations, Customer Service, Customer’s Perception, Retail, CRM.
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  • Customer’s Perception:Services Provided by Organized Retail Sector, Odisha, India

Abstract Views: 382  |  PDF Views: 13

Authors

Swaroop Mohanty
Sri Sri University, Cuttack, Odisha, India
P. C. Panda
KSOM, KIIT University, Bhubaneswar, Odisha, India

Abstract


The positive interactions between the purchasers and front line employees help them in reworking with the skeptical folks into robust and committed complete followers or customers. The solution lies in the activity and standard of services provided at the instant of discussion that is one of the precise moments, once your employee interacts with a client. This paper relies on the study by personal interview and survey of the purchasers (respondents), dispensed in and around the malls, housing organized retailers of food product, apparels, fast-paced trade goods and durable goods in capital region of Odisha. This survey brings out on however {the clients |the purchasers |the shoppers} approach the distributor for getting customer service, while experiencing the role of technology usage in client services etc. However, typically the retailers are able to meet the expectations of the purchasers.

Keywords


Technology, Waiting Time of Customers, Customer Expectations, Customer Service, Customer’s Perception, Retail, CRM.



DOI: https://doi.org/10.23862/kiit-parikalpana%2F2016%2Fv12%2Fi1%2F133057