Consumers Satisfaction towards Car Industry

Passenger Car Industry had undergone a drastic change in the Indian Market. Days had gone where the cars are considered as an luxury item. Liberalization had made the foreign players to enter the Indian market. The present study was made to assess the opinion of the customers regarding the passenger car. The factors listed for the study are technology, after sales service, price worthiness, operating efficiency, reliability, safety and comfort pertaining to various manufacturers. The findings of the present study have significant implications for the manufacturers, markets and dealers.