Aligning Key Success Factors with Value Activities for Value Creation and Capture: Case of the Indian Cement Industry

Each industry is associated with distinctive decision-making aspects which drive the success of the industry members. These aspects are known as critical success factors (also known as key success factors), which concern the demand and competition related decision aspects. To succeed in an industry, a firm needs to meet these critical success factors through unique resources and capabilities. Analytic hierarchy process (AHP) is used to examine the roles of value chain activities to meet the key success factor and the link to success measured by economic value added, for the Indian cement industry.