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Causal Linkage among Business Analytics, Supply Chain Performance, Firm Performance and Competitive Advantage


Affiliations
1 National Innovation Foundation, Gandhinagar-38272, India
2 Indian Institute of Plantation Management, Bangalore - 560056, India
 

The research work examines the causal linkage among business analytics, supply chain performance, firm performance and competitive advantage. The conceptual model and hypothesis was developed through literature review and collected data from industries were empirically tested using structural equation modeling technique. The finding suggest that companies that support their analytical capabilities with good information system are likely to be more capable of performing better and better understanding of the factors of business analytics that influences the organizational competitive advantage.

Keywords

Business Analytics, Supply Chain Performance, Firm Performance Competitive Advantage.
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  • Causal Linkage among Business Analytics, Supply Chain Performance, Firm Performance and Competitive Advantage

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Authors

J. Jamshi
National Innovation Foundation, Gandhinagar-38272, India
C. Ganeshkumar
Indian Institute of Plantation Management, Bangalore - 560056, India

Abstract


The research work examines the causal linkage among business analytics, supply chain performance, firm performance and competitive advantage. The conceptual model and hypothesis was developed through literature review and collected data from industries were empirically tested using structural equation modeling technique. The finding suggest that companies that support their analytical capabilities with good information system are likely to be more capable of performing better and better understanding of the factors of business analytics that influences the organizational competitive advantage.

Keywords


Business Analytics, Supply Chain Performance, Firm Performance Competitive Advantage.

References





DOI: https://doi.org/10.23862/kiit-parikalpana%2F2017%2Fv13%2Fi2%2F164518