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Cashless Financial Transaction Behaviour of Urban Middle Class in Bhubaneswar


Affiliations
1 Department of Business Administration, Utkal University, Bhubaneswar, India
 

India is passing through a window of demographic transition, not only is it converting to a cashless economy but it is also witnessing a drastic makeover in the paradigm of banking sector. With a purpose to transform India into a digitally empowered society and knowledge economy, the “The Digital India Programme” was launched by Government of India, “Faceless, paperless, cashless” is one of the professed role of digital India. Digitalisation without financial inclusion was incomplete hence RBI, in August, 2015, issued banking licences to, 11 payment banks, 2 universal banks and 10 small finance banks. First time in the history of Indian economy, such differentiated banks were introduced. Despite such gigantic moves, the larger question here is how cashless are we? Therefore the main objective of the study is to determine how mobile payments options are associated with demographic factors thereby providing us with the sections of our society that have adopted cashless payments or have failed to do so.

Keywords

Mobile Banking, Mobile Wallets, UPI, Financial Transaction Behaviour.
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  • Cashless Financial Transaction Behaviour of Urban Middle Class in Bhubaneswar

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Authors

Sriya Mahapatra
Department of Business Administration, Utkal University, Bhubaneswar, India

Abstract


India is passing through a window of demographic transition, not only is it converting to a cashless economy but it is also witnessing a drastic makeover in the paradigm of banking sector. With a purpose to transform India into a digitally empowered society and knowledge economy, the “The Digital India Programme” was launched by Government of India, “Faceless, paperless, cashless” is one of the professed role of digital India. Digitalisation without financial inclusion was incomplete hence RBI, in August, 2015, issued banking licences to, 11 payment banks, 2 universal banks and 10 small finance banks. First time in the history of Indian economy, such differentiated banks were introduced. Despite such gigantic moves, the larger question here is how cashless are we? Therefore the main objective of the study is to determine how mobile payments options are associated with demographic factors thereby providing us with the sections of our society that have adopted cashless payments or have failed to do so.

Keywords


Mobile Banking, Mobile Wallets, UPI, Financial Transaction Behaviour.

References





DOI: https://doi.org/10.23862/kiit-parikalpana%2F2018%2Fv14%2Fi1%2F173255