Developing a Business Strategy Model for the Jobbing Industry

Optimization of the product portfolio is an issue of particular importance for diversified manufacturing companies dealing in volatile and competitive economic and technical environments. In trying to ensure optimal allocation of their resources, companies seek to minimize the role of intuition in these complex decision processes by adopting, wherever possible and appropriate, more formalized approaches that enhance the quality of most decision-making. This study attempts at developing a business strategy model for objectively defining the long-term profit maximization of a product / product segment in the jobbing industry.