Dynamics of Mobile Banking Adoption Behavior in North Eastern States of India

Internet technology has been playing a significant role in fulfilling the aim of cashless transaction. However, in case of rural areas due to the unavailability or lack of availability of banking services facility; mobile phone is playing a major role to connect with the banking services for undergoing financial transactions in less time and expenses. But the challenge lies in the mind-set of the customers who had been undergoing with a traditional mind set to avail the banking services in terms of their physical presence in the bank. Even though the rate of availing financial services through various banking channels is huge in number but in case of online banking especially when it comes to mobile; is quite negligible in percentage which is less than 3 per cent in case of North East India (SBI, 2016). Banks are investing heavily in mobile banking technology to provide banking services ubiquitously