Curbing Consumption of Oral Intoxicants through Social Marketing & Advertising:A Strategic Approach for the State of Orissa

When the world talks about “food and beverage industry” as the biggest of all the industries, in reality it doesn’t include the oral intoxicants as food. In the Indian context this is the biggest tragedy at Macro – Economy level, covering more than 10% of the G.D.P. per year and causing more than 10 Lakhs human lives to pass away every year.