Open Access
Subscription Access
Effect of CSR Expenditure on Profitability of a Company: Comparative Analysis Between Sail and Tata Steel Ltd. Through Regression Analysis
Corporate social responsibility and ethics are the issues that have gained impetus in today’s vibrant business environment. Available literature depicts enough evidences to establishing effects of the amount spent on CSR activities with the profitability and the long-term survival of a firm are enormous .The present study examines the relationship between the amount spent on CSR activity and the profitability of an organization in long-run, especially post 2013 when CSR spending has been made a mandatory component of 1956 companies act by amending the previous 1956 companies act. The study uses secondary data (collected from official website of the company concerned and other related government websites available since 2017 till 2019) and applies regression analysis and ANOVA to investigate the effect of prescribed spending on CSR activity on the profitability of steel companies (SAIL & TATA Steel) operating in India. After making an analysis we found that there is a positive impact of CSR expenditure on the profitability of the company.
Keywords
SAIL, TATA STEEL, CSR, Profit Margin, Regression Analysis.
User
Font Size
Information
- Ali, I. (2011). Influence of corporate social responsibility and corporate reputation on development of consumer purchase intentions. Romanian Review of Social Sciences, 1,19-27.
- Benezra, K. (1996).Cause and effects marketing. Brandweek, 37(22) 38-41.
- Forte, M. and Lamont, B. (1998). The bottom-line effect of greening (implications of ecological awareness).The Academy of Management Executive, 12(1), 89-91.
- Karaibrahimoglu, Y. Z. (2010).Corporate social responsibility in times of financial crisis. African Journal of Business Management. 4(4), 382-389.
- Keller, K. L. (1993). Conceptualizing, Measuring, and Managing CustomerBased Brand Equity. Journal of Marketing, 57, 1-22.
- Kotler, P. and Lee, N. (2005) Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause, New Jersey: John Wiley & Sons.
- Lai, C.S., Chiu, C. J., Yang, C. F., & Pai, D. C. (2010). The Effect of Corporate Social Responsibility on brand Performance. Journal of Business Ethics, 95, 457-469.
- Lai, F., Griffin, M., & Babin, B. J. (2009). How quality, value, image, and satisfaction create loyalty at a Chinese telecom. Journal of Business Research, 62(10), 980-986.
- Levy, S. J. (1959). Symbols for Sale. Harvard Business Review, 37(4), 117–124.
- Li, X. G., Wang, X., & Cai, J. Y. (2011). Corporate-, Product-, and User-Image Dimensions and Purchase Intentions: The Mediating Role of Cognitive and Affective Attitudes. Journal of Computers, 6(9), 1875-1879.
- Mohr, L. A., Webb, D. J., & Harris, K. E. (2001). Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behavior. Journal of Consumer Affairs. 35, 45-72.
- Moon, J. (2002). The Social Responsibility of Business and New Governance. Government and Opposition, 37(3), 385-408.
- Naeem, M. A.,& Welford, R. (2009). A comparative study of corporate social responsibility in Bangladesh and Pakistan. Corporate Social Responsibility and Environmental Management, 16, 108–122.
- Nazir, M. S. (2010). Corporate Social Disclosure in Pakistan: A Case Study of Fertilizers Industry. Journal of Commerce, 2(1), 1-11.
- Petrick, J. & Quinn, J. (2001). The Challenge of Leadership Accountability for Integrity Capacity as a Strategic Asset.Journal of Business Ethics, 34, 331-343.
- Porter, M. E., & Kramer, M. R. (2002). The competitive advantage of corporate philanthropy. Harvard Business Review, December, 57-68.
- Raman, M., Lim, W.,& Nair, S. (2012). Impact of Corporate Social Responsibility on Consumer Loyalty. Kajian Malaysia, 30(2), 71-93.
Abstract Views: 407
PDF Views: 0