Parikalpana: KIIT Journal of Management

Open Access Open Access  Restricted Access Subscription Access

Demographic Factors, Level of Awareness and Banking Service as Intervening Factor: A Study of SBI in Cuttack City, Odisha


Affiliations
1 PhD. Research Scholar, KSOM, KIIT University, India
 

The Indian banking industry has transformed into one of the promising industries that offer services through multiple channels with the help of information systems and technology. Banking is essentially a high contact service industry and there is close communication between service providers to customers. Customer awareness and satisfaction about financial products and services are very crucial for the success of any Bank. The current banking technology allows the customer to buy products or consumer services using their bank account and other services from any place. The study aims to trace the usage behaviour of various services by a different class of customers and their satisfaction towards the services rendered by Banks. The present study is completely Descriptive. Both primary, as well as secondary data, were used for the study. State bank of India (SBI) was selected based on the ground of concentration of public sector Banks in that area. It is found that all the demographic variables are strongly related to the level of awareness towards banking products and services.

Keywords

SBI, Awareness, Financial Products, Correlation, Percentage Analysis.
User
Notifications
Font Size

  • Amsaveni T, and Kanagarathinam M. (2017). “A Study on Consumer Awareness Of E-Banking Services in Public Sector Banks in Coimbatore District”, IJARIIE, Vol.3(2), pp.908916.

  • Aruna Dhade, Manish Mittal. “Preferences, Satisfaction Level and Chances of Shifting: A Study of the Customers of Public Sector and New Private Sector Banks”, The Icfai University Journal of Bank Management, Vol. VII, Issue 2, 2008, pp. 62-74.

  • Dutta Yajnya (2016) “Customer’s preferences retail banking services in Ganjam District”. International Journal of Academic Research (IJAR), Vol.3, Issue-3(2), March 2016. http://ijar.org.in/stuff/issues/v3-i3(2)/v3-i3(2)-a002.pdf.

  • Geoffrey Bick, Andrew Beric Brown and Russell Abratt (2004). Customer Perceptions of the Value Delivered by Retail Banks in South Africa, The International Journal of Bank Marketing, Vol. 22, No.5, pp.300-318.

  • Janefer, C., & Siddiq, A. (2017). A study on customer awareness towards banking service with reference to deposit and loan in Mangalore city. Int Journal of Recent Innovation Trends Computer and Communication, 5, 520-22.

  • Krupa ME, and Rajasekaran R. (2015). “A Study on Customer Awareness towards E-Banking Services in Coimbatore City”, Paripex – Indian Journal of Research, Vol.4(9), pp.230-233.

  • Lenka, Sanjita and Subudhi, Rabi, Work Life Balance, Job Satisfaction and Organizational Commitment: A Study on Bank Employees Bhubaneswar, Odisha (March 1, 2019). International Journal of Research and Analytical Reviews (IJRAR) March 2019, Volume 6, Issue 1, Available at SSRN: https://ssrn.com/abstract=3352463

  • Tandon A, Goel M, and Bishnoi S. (2016). “Consumer Awareness towards Internet Banking: A Comparative Study of Public, Private and Foreign Banks”, International Journal of Hybrid Information Technology, Vol.9(6), pp.77-90.


Abstract Views: 344

PDF Views: 2




  • Demographic Factors, Level of Awareness and Banking Service as Intervening Factor: A Study of SBI in Cuttack City, Odisha

Abstract Views: 344  |  PDF Views: 2

Authors

Aditya Prasad Sahoo
PhD. Research Scholar, KSOM, KIIT University, India

Abstract


The Indian banking industry has transformed into one of the promising industries that offer services through multiple channels with the help of information systems and technology. Banking is essentially a high contact service industry and there is close communication between service providers to customers. Customer awareness and satisfaction about financial products and services are very crucial for the success of any Bank. The current banking technology allows the customer to buy products or consumer services using their bank account and other services from any place. The study aims to trace the usage behaviour of various services by a different class of customers and their satisfaction towards the services rendered by Banks. The present study is completely Descriptive. Both primary, as well as secondary data, were used for the study. State bank of India (SBI) was selected based on the ground of concentration of public sector Banks in that area. It is found that all the demographic variables are strongly related to the level of awareness towards banking products and services.

Keywords


SBI, Awareness, Financial Products, Correlation, Percentage Analysis.

References





DOI: https://doi.org/10.23862/kiit-parikalpana%2F2021%2Fv17%2Fi2%2F210540