Parikalpana: KIIT Journal of Management

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Assessment of operational functions affecting on the micro and small enterprises’ sustainability


Affiliations
1 Aditya Institute of Technology and Management, Tekkali, Srikakulam, AP, India
2 Associate Professor, Dept. of MBA, Aditya Institute of Technology and Management, Tekkali, Srikakulam, AP, India
 

Micro and Small business being epitomised for the economic development, have had its detriments which domineer the success rate. To strengthen the enterprise, the supports from the governments in the way of many schemes have been exponentially disseminated to the relative communities. Yet, the sustainability of micro and small business is surmountable. It is evident through literature that the operational functions are not effective enough to be sustainable which would impact the success rate of the micro and small business. Assessing the impact of the operational functions i.e. marketing competence, technology competence, information access, government support and financial competence are dependent on the success of micro and small enterprise. The study has been carried out with a mix method of descriptive design, mixed approach of qualitative and quantitative, convenience sampling and the cross sectional surveys. The data collected with a self-administered questionnaire from the unit of proprietors of micro and small enterprises in Srikakulam District. The data was analysed with descriptive and inferential statistics and through ANOVA and Multiple Regression Analysis, the interpretations of impact and strength of explaining dependable variable were explored. Conclusions have been established out of certain management implications.

Keywords

MSEs, Sustainability, Operational Functions, Srikakulam, Multiple Regression Analysis.
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  • Assessment of operational functions affecting on the micro and small enterprises’ sustainability

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Authors

Koppala Venugopal
Aditya Institute of Technology and Management, Tekkali, Srikakulam, AP, India
Saumendra Das
Associate Professor, Dept. of MBA, Aditya Institute of Technology and Management, Tekkali, Srikakulam, AP, India

Abstract


Micro and Small business being epitomised for the economic development, have had its detriments which domineer the success rate. To strengthen the enterprise, the supports from the governments in the way of many schemes have been exponentially disseminated to the relative communities. Yet, the sustainability of micro and small business is surmountable. It is evident through literature that the operational functions are not effective enough to be sustainable which would impact the success rate of the micro and small business. Assessing the impact of the operational functions i.e. marketing competence, technology competence, information access, government support and financial competence are dependent on the success of micro and small enterprise. The study has been carried out with a mix method of descriptive design, mixed approach of qualitative and quantitative, convenience sampling and the cross sectional surveys. The data collected with a self-administered questionnaire from the unit of proprietors of micro and small enterprises in Srikakulam District. The data was analysed with descriptive and inferential statistics and through ANOVA and Multiple Regression Analysis, the interpretations of impact and strength of explaining dependable variable were explored. Conclusions have been established out of certain management implications.

Keywords


MSEs, Sustainability, Operational Functions, Srikakulam, Multiple Regression Analysis.

References





DOI: https://doi.org/10.23862/kiit-parikalpana%2F2022%2Fv18%2Fi1%2F212350