A Study of Retention of Financial Advisors in Future Generali India Life Insurance Company

Future Generali India Life insurance Company, one of the latest entrants in the insurance sector , is providing total insurance solutions i.e. encompassing both life insurance and non life insurance segments to the customer. Starting its operations in April 2008, Future Generali India has emerged as one of the leading recruiters of financial advisors over a span of just one year. The work force consists of young blood i.e. majority belongs to age group of 23-28 years. Most of them have a total work experience of 1-5 years in the insurance industry. The company aims to retain its employees by adopting various retention strategies like- employee centric culture, favorable working conditions, good compensation, well defined career path, training facilities, rewards and recognition etc.

It was found from this research that the company has managed to satisfy their employees on most of the factors. This shows that the company has a good retention policy. To make the situation even better, the company may primarily focus on compensation as well as company's image. These factors are significantly associated with employee job satisfaction as per factor analysis and chi square Tests carried out in this paper.