Corporate Social Responsibility:Ensuring Sustainable Human Resource Management Practices

Sustainable human resource management is an essential element for the success of the sustainable business model. Economic uncertainty, Globalization, tighter labour markets, development in technology, are critical challenges which are driving human resource professionals to adopt sustainable human resource practices to motivate and retain human capital for generating sustainable business in an economy. In this era of post global recession, the concept of increasing corporate wealth is widen and the objective of organizational success is aligned with sustainable growth . Corporations are using Corporate Social Responsibility (CSR) to strengthen its relationship among different stakeholders such as investors, customers, employees and government. CSR includes human resource management which deals with attraction recruitment and retention of employees, their professional development and thereby the organizational growth. Employees, being an essential part of every organization are greatly influenced by CSR of a company. Concerned with high employee turnover, employee absenteeism and employee motivation towards work and organization, companies are suggested to use of CSR to build better employee and organizational relations for improvement in performance. The paper seeks to analyse influence of CSR practices of Reliance Industries Limited on methods of managing human resources.