Review of Professional Management- A Journal of New Delhi Institute of Management

Open Access Open Access  Restricted Access Subscription Access

Job Site Social Media Use and Employee Productivity in Agricultural Enterprises: An Institutional Analysis of the Cameroon Development Corporation


Affiliations
1 Department of Agribusiness Technology, College of Technology, The University of Bamenda, Cameroon
2 Department of Management, Catholic University of Cameroon, Bamenda, Cameroon
 

This study mirrors on job site social media use and employee productivity at the Cameroon Development Corporation (CDC), the leading agro-industrial enterprise in Cameroon. As objectives, the study estimated daily time wasted; captured employee perceptions on job site social media use effects on performance; as well as examined the nature of the relationship existing between job site social media use and employee productivity. Using convenience sampling and stratification technique, 50 employees were retained from the CDC head office Bota Limbe. The estimation techniques employed for data analysis were the Simple Product Mean for descriptive statistics and the Pearson correlation for inferential statistics. Results indicated cumulative daily time wasted amounting to 7,700 minutes, approximately 154 minutes wasted on daily basis by each of the sample employees on social media during working hours. Further, correlation results showed a correlation value of 0.585 an indication that there existed a positive correlation between job site social media use and employee productivity at CDC Bota Limbe. Though results indicated no negative effect to date, the huge hours wasted on social media by employees is a call for concern. Based on this, the study recommends that management needs to do more to promote the use of social media for corporate activities among employees while at same time monitoring to fight against corporate time wasted when employees use social media for non corporate activities during working hours.

Keywords

Job Site, Social Media Use, Employee Productivity.
User
Notifications
Font Size

  • AlBuflasa N. Z. M. (2019), The Use of Social Media and its Influence on Employee Performance: The Case of Zain Bahrain. International Journal of Innovative Science and Research Technology, 4( 4). https:// goo.gl/DF9R4u

  • Ali-Hassan, H., Nevo, D., & Wade, M. (2015), Linking dimensions of social media use to job performance:The role of social capital. Journal of Strategic Information Systems, 24(2). 65–89. DOI: 10.1016/j.jsis.2015.03.001

  • Babinchak, A. (2011), Web monitoring for employee productivity enhancement. Retrieved from http://www.gfi.com/whitepapers/web_ monitoring_for_employee_productivity_enhancement.pdf on 12/04/2020

  • Bennett, J., Owers, M., Pitt, M. and Tucker, M.J.P.M. (2010), “Workplace impact of social networking”, Property Management, 28 ( 3).. 138-148.

  • Boshoff, M., & du Plessis, T. (2008), Preferred communication methods and technologies for organizational knowledge sharing and decision making. South African Journal of Information Management, 10(2). 5-15.

  • Business Dictionary (2017), Definition of organization. Accessed on 12/04/2020 from http://www.businessdictionary.com/definition/organization.html

  • Burks, F. (2017), What distinguishes a highperforming employee from an average performer? (online). Accessed on 23/3/2020 from http://smallbusiness.chron.com/distinguishes-highperforming-employee-average-performer-39432.html

  • Çetinkaya A. Ş. & Rashid M. (2018), The Effect of Use of Social Media on Employee Job Performance. Journal of Internet Applications and Management 9 (2). 5-20

  • Davenport, E. (2001), Knowledge management issues for online organisations: 'Communities of Practise' as an exploratory framework. The Journal of Documentation, 571, 66-75.

  • Frey, C.B. and Osborne, M.A. (2017), “The future of employment: how susceptible are jobs to computerization?, Technological Forecasting and Social Change, 114(1). 254-280

  • Habibi, M.R., Laroche, M. and Richard, M.O. (2016), “Testing an extended model of consumer behavior in the context of social media-based brand communities”, Computers in Human Behavior,. 62(9),.292-302.

  • Jafar R. M. S., Geng S., Ahmed W., Chan F.T.S., Niu B. (2019), Social media usage and employee’s job performance: The moderating role of social media rules.Industrial Management & Data Systems DOI 10.1108/IMDS-02-2019-0090. Retrieved on May 18, 2020 at available at: www.emeraldinsight.com/0263-5577.htm

  • Kane C.G., Alavi M., Labianca G., & Borgatti P.S. (2014), What’s Different about Social Media Networks? A framework and Research Agenda. MIS Quarterly, 36( 1). 274-304

  • Kishokumar R. (2016), Influence of Social Networking in the Work place on Individual Job Performance: Special reference to the Financial Sector in Batticaloa District. International Journal of Engineering Research and General Science.4(6). 307 – 323 .

  • Likert, R. (1932), A Technique for the Measurement of Attitudes. Archives of Psychology, 140, 1–55

  • Lomborg, S. (2014), Social media—Social genres: Making sense of the ordinary. London, England: Routledge.

  • Meshi, D., Morawetz, C. and Heekeren, H.R. (2013), Nucleus accumbens response to gains in reputation for the self-relative to gains for others predicts social media use, Frontiers in Human Neuroscience, 7. 1-11. https://doi.org/10.3389/fnhum.2013.00439

  • Moqbel, M., & Nah, F. F. H. (2017), Enterprise social media use and impact on performance: The role of workplace integration and positive emotions. AIS Transactions on HumanComputer Interaction, 9(4). 261-280.

  • Moqbel, M., Nevo, S., & Kock, N. (2013), Organizational members’ use of social networking sites and job performance: An exploratory study. Information Technology The Qualitative Report 2020 People, 26(3). 240-264.

  • Mwituria, E. (2015), The Impact of Social Networks on Employee Productivity in Commercial Banks in Kenya: A Case Study of NIC Bank Kenya. Masters of Business Administration Research Project, Chandaria School of Business

  • Nguiffo, S. & Sonkoue Watio, M. (2015), Agroindustrial investments in Cameroon: Largescale land acquisitions since 2005.IIED, London

  • Orlikowski, W. (2002), Knowing in Practice: Enacting a Collective Capability in Distributed Organizing. Cambridge, MA: Sloan School

  • Parveen, F., Jaafar, N.I. and Ainin, S. (2015), Social media usage and organizational performance:reflections of Malaysian social media managers, Telematics and Informatics,. 32(1).. 67-78.

  • Priyadarshini, C., Dubey, R. K., Kumar, Y., & Jha, R. R. (2020), Impact of Social Media Addiction on Employees’ Wellbeing and Work Productivity. The Qualitative Report, 25(1). 181-196.

  • Sakthivel R. & Parasuraman J. (2018), A study on relationship between use of social networking sites and employees’ performance at work place: Journal of Business and Management, 20, (6).10-13 Shepherd, C.J.S.D. (2011), “Does social media have a place in workplace learning?”, Strategic Direction,. 27 (2). 3-4

  • Shilu. V. & K. Thriveni. K. (2018), Effect of social media on employee productivity: International journal of engineering and management , 8 (1).146-149.

  • Sofijanova, E., & Zabijakin-Chatleska, V. (2013), High performance work practices and organizational performance: an analysis of the Macedonian food and beverage industry. Presented at XI International Scientifi c Conference “Management and Engineering ‘13” on 23–26 June 2013, Sozopol, Bulgaria.

  • Tajvidi, R. and Karami, A. (2017), “The effect of social media on firm performance”, Computers in Human Behavior, 74 ( 9).110

  • Van Roy, V., Vértesy, D. and Vivarelli, M. (2018), “Technology and employment: mass unemployment or job creation? Empirical evidence from European patenting firms”, Research Policy, 47( 6).1762-1776.

  • Zhang Y. , Yu X. , Cai N. & Li Y. (2020), Analyzing the Employees’ New Media Use in the Energy Industry: The Role of Creative Self-Efficacy, Perceived Usefulness and Leaders’ Use Sustainability, 12.(967).1-13. https://www.mdpi.com/2071-1050/12/3/967/pdf


Abstract Views: 468

PDF Views: 217




  • Job Site Social Media Use and Employee Productivity in Agricultural Enterprises: An Institutional Analysis of the Cameroon Development Corporation

Abstract Views: 468  |  PDF Views: 217

Authors

Peter Ngek Shillie
Department of Agribusiness Technology, College of Technology, The University of Bamenda, Cameroon
Valerie Tanwie Ngangmi
Department of Management, Catholic University of Cameroon, Bamenda, Cameroon
Helen Sama
Department of Management, Catholic University of Cameroon, Bamenda, Cameroon

Abstract


This study mirrors on job site social media use and employee productivity at the Cameroon Development Corporation (CDC), the leading agro-industrial enterprise in Cameroon. As objectives, the study estimated daily time wasted; captured employee perceptions on job site social media use effects on performance; as well as examined the nature of the relationship existing between job site social media use and employee productivity. Using convenience sampling and stratification technique, 50 employees were retained from the CDC head office Bota Limbe. The estimation techniques employed for data analysis were the Simple Product Mean for descriptive statistics and the Pearson correlation for inferential statistics. Results indicated cumulative daily time wasted amounting to 7,700 minutes, approximately 154 minutes wasted on daily basis by each of the sample employees on social media during working hours. Further, correlation results showed a correlation value of 0.585 an indication that there existed a positive correlation between job site social media use and employee productivity at CDC Bota Limbe. Though results indicated no negative effect to date, the huge hours wasted on social media by employees is a call for concern. Based on this, the study recommends that management needs to do more to promote the use of social media for corporate activities among employees while at same time monitoring to fight against corporate time wasted when employees use social media for non corporate activities during working hours.

Keywords


Job Site, Social Media Use, Employee Productivity.

References





DOI: https://doi.org/10.20968/rpm%2F2020%2Fv18%2Fi1%2F153469