A Case Study : Start up of an Export House by an Entrepreneur

This case study is focusing on the hard work of an Entrepreneur, Mr. Rajiv Kapoor for setting up his export house by the name of 'Affordable Exports' Pvt. Ltd. which is one of the premier Apparel Export Organizations in India established by in 1986. It is a design driven company specializing in Hi-Fashion Ladies garments. Affordable Exports is in the business of creating and manufacturing apparels for some of the leading names in the industry. They are Manufacturer, Exporter and Supplier of Garments and Fabrics with different designs in the following categories namely Woven/Knits Garments, Ladies Wear&Ladies Night Wear. The company has consistently grown over the past few years in product specialization, turnover, infrastructure, and portfolio management. The most important factor for its growth was the management of its Human Resources. According to Mr. Rajiv Kapoor, the most valuable asset for any organization is its human resources. Some employees are in the organization since the last 20 years and still performing very well. Mr. Rajiv Kapoor promoted this company in 1986 with a meagre amount of Rs. 5000 which he borrowed from his father for starting his own venture. He gave it the name of Affordable Exports so that buyers can easily relate to it for affordable prices. He managed to make a mark in this field of apparel exports with his hard work, commitment, dedication, innovation and timely delivery of consignments against all odds and without even support from the family in the core business activities. Though the company has already seen a lots of ups and downs, the future of the company looks promising in the export business by completing 25 successful years in 2011. The company's main strength comes from a professional management, a dedicated work force and a satisfied client base. Their strong infrastructure facilities and sophisticated technologies facilitate coordination in their work processes as the team of professionals is churning out unique ideas for styling.