Table of Contents
Vol 12, No 1 (2014)
Articles
| FDI in Greenfield Investment vs M&A : its Impact on GD : a Comprehensive Analysis of Developed, BRICS & East Asian Economies | ||
| Anjala Kalsie | ||
| DOI:10.20968/rpm/2014/v12/i1/69644 , Vol 12, No 1 (2014), Pagination: 1-15 | ||
ABSTRACT |
PDF
|
Abstract Views: 391 | PDF Views: 174 | |
| Impact of Corporate Announcements on Share Prices | ||
| Inderpal Singh, Kanika Khera | ||
| DOI:10.20968/rpm/2014/v12/i1/69791 , Vol 12, No 1 (2014), Pagination: 16-35 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 477 | PDF Views: 153 | |
| Asymptotic Limit of Consumption and Threshold Level of Income with Reference to Indore City | ||
| Shubhangi Jore, R. C. Sharma | ||
| DOI:10.20968/rpm/2014/v12/i1/69991 , Vol 12, No 1 (2014), Pagination: 36-51 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 579 | PDF Views: 169 | |
| Exploring Aspects of Brand Stretching : are Brand Extensions Success formulae | ||
| Ritu Talwar | ||
| DOI:10.20968/rpm/2014/v12/i1/70452 , Vol 12, No 1 (2014), Pagination: 52-58 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 599 | PDF Views: 171 | |
| A Study of Impact of Sales Promotions on Brand Switching and Stock Piling Behavior of Consumers for Electronics & Apparels Industry | ||
| Prerna Garg, Amardeep Kaur | ||
| DOI:10.20968/rpm/2014/v12/i1/70453 , Vol 12, No 1 (2014), Pagination: 59-66 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 689 | PDF Views: 196 | |
| Ambush Marketing : An Ensnare Approach | ||
| Nitin Singh | ||
| DOI:10.20968/rpm/2014/v12/i1/70454 , Vol 12, No 1 (2014), Pagination: 67-74 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 579 | PDF Views: 161 | |
| A Study on Consumer Perception and Behavior of E-Tailing in Chennai City | ||
| S. Indirapriyadharshini, S. Suresh Kumar | ||
| DOI:10.20968/rpm/2014/v12/i1/70455 , Vol 12, No 1 (2014), Pagination: 75-90 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 761 | PDF Views: 167 | |
| A Study on Relationship between Emotional Intelligence and Employee Performance in Indian IT Sector | ||
| K. P. Muhammad Abdul Rasheed | ||
| DOI:10.20968/rpm/2014/v12/i1/70456 , Vol 12, No 1 (2014), Pagination: 91-98 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 816 | PDF Views: 216 | |
| Does Age impact Need Priorities?-Maslowian Perspective in an Industrial Set-Up | ||
| Sharda Gangwar, K. V. Padmaja, Sudeep Bhar | ||
| DOI:10.20968/rpm/2014/v12/i1/70731 , Vol 12, No 1 (2014), Pagination: 99-108 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 427 | PDF Views: 151 | |
| Rural Preneurship : a Strategy for Stimulating Rural Development | ||
| Sapna Mathur, Nitin Tripathi | ||
| DOI:10.20968/rpm/2014/v12/i1/70732 , Vol 12, No 1 (2014), Pagination: 109-115 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 493 | PDF Views: 160 | |