Factors Influencing the Consumers to do Online Shopping:A Study with Reference to Virudhunagar Town

Now-a-days, technologies have developed in a rapid way. Especially internet, it provides a widest platform where the buyers and sellers meet together for sale and purchase of goods and services. The internets' have the ability to reach the customer's home. The physical delivery has changed to electronic delivery and physical products have changed to electronic products displayed on the various websites like Flipkart, and Snapdeal, the payment also made on online through debit and credit card, the transaction is purely electronic. The present paper focuses on the factors influencing the consumers to do online shopping in Virudhunagar town.