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A Study on the Utilisation of Internet Banking


Affiliations
1 G.T.N Arts College, Dindigul, Tamilnadu, India
2 School of Management, SASTRA University, Thanjavur, Tamilnadu, India
3 G.T.N. Arts College, Dindigul, Tamilnadu, India
 

Banking is one of the oldest professions known to mankind. It is no exception to the rule of nature that change is the only thing permanent in this world. It has undergone many transitions since its inception and internet banking is one of the latest in the list of such transitions. It has helped the transition of traditional banking based on brick and mortar system to click and portal system. So, most of the customers have Internet banking for their banking activities. This paper, therefore, examines the extent of their utilisation of net banking and their awareness towards various services that can be availed through net banking. Analysis of variance is used to test the hypotheses. Results reveal that the demographic factors have a significant role in influencing the awareness and utilisation of certain services on internet banking. Further Mann Whitney U test and Kruskal Wallis test have been used to find out the relationship between the demographic factors and the problems perceived by the respondents in the usage of Internet banking. The results reveal the fact that there is no significant difference between the demographic factors such as age, marital status, education and monthly income and the problems perceived in using internet banking. Thus, banks have to educate them to get rid of their fears over net banking and make the utmost use of the services of internet banking.

Keywords

Internet Banking, Awareness, Utilisation.
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Abstract Views: 333

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  • A Study on the Utilisation of Internet Banking

Abstract Views: 333  |  PDF Views: 95

Authors

E. Meera
G.T.N Arts College, Dindigul, Tamilnadu, India
K. Govindarajan
School of Management, SASTRA University, Thanjavur, Tamilnadu, India
M. Inbalakshmi
G.T.N. Arts College, Dindigul, Tamilnadu, India

Abstract


Banking is one of the oldest professions known to mankind. It is no exception to the rule of nature that change is the only thing permanent in this world. It has undergone many transitions since its inception and internet banking is one of the latest in the list of such transitions. It has helped the transition of traditional banking based on brick and mortar system to click and portal system. So, most of the customers have Internet banking for their banking activities. This paper, therefore, examines the extent of their utilisation of net banking and their awareness towards various services that can be availed through net banking. Analysis of variance is used to test the hypotheses. Results reveal that the demographic factors have a significant role in influencing the awareness and utilisation of certain services on internet banking. Further Mann Whitney U test and Kruskal Wallis test have been used to find out the relationship between the demographic factors and the problems perceived by the respondents in the usage of Internet banking. The results reveal the fact that there is no significant difference between the demographic factors such as age, marital status, education and monthly income and the problems perceived in using internet banking. Thus, banks have to educate them to get rid of their fears over net banking and make the utmost use of the services of internet banking.

Keywords


Internet Banking, Awareness, Utilisation.



DOI: https://doi.org/10.23837/tbr%2F2014%2Fv2%2Fn2%2F112831